Prime Video Announces Three New Animated Series from GenAI Creators’ Fund

ShawnDK · 2026-05-29T14:20:27Z

Amazon MGM Studios and Amazon Web Services have launched the GenAI Creators’ Fund and announced its first three greenlit projects. The fund helps professional filmmakers build generative AI production workflows. It offers grants for proof-of-concept projects and short films from creators with large digital audiences who have lacked access to professional production resources. It also gives startups building production technology a chance to test and refine their tools against real studio workflows.

Speaking at AI on the Lot, Amazon MGM Studios unveiled three animated series from the fund. Cupcake & Friends, from BuzzFeed Studios, follows a relatable cupcake and her friends as they navigate the funny and chaotic challenges of a sleepover. Love, Diana Music Hunters centers on a young K-pop band and was created by Albie Hecht, former Nickelodeon entertainment president and a developer of SpongeBob SquarePants. Punky Duck follows a lovable punk duck and his best friend, Smiley Cat, as they race through an exaggerated version of Los Angeles. The series comes from Emmy winner Jorge R. Gutierrez, creator of El Tigre: The Adventures of Manny Rivera and Maya and the Three, and director of The Book of Life. All three will debut on Prime Video at a later date.

The program is powered by Project Nara, Amazon MGM Studios’ AI production platform built on AWS. Used only by the studio and selected fund participants, Nara integrates AI production agents with widely used creative software, including Maya, Blender, Nuke, Unreal Engine, and Adobe tools. The platform combines third-party video models with Amazon MGM Studios’ proprietary models trained on its existing intellectual property to address cinematic challenges such as character consistency, smooth motion, and continuity across shots. Amazon MGM Studios says the platform is designed to support, not replace, human creativity.

Its core features include a model-agnostic system that assigns each task to the most suitable AI model, production-aware agents that retain creative context across projects, a camera-to-cloud workflow that preserves on-set data, and provenance tracking to help protect intellectual property. AWS provides the cloud infrastructure and AI services that support the platform and enable end-to-end AI content creation.

"Amazon has quietly and methodically assembled the only end-to-end AI content creation ecosystem in the industry, spanning from infrastructure to creative tools to distribution and funding of creative content,” said Samira Bakhtiar, GM of Media & Entertainment, Games, and Sports, AWS. “Project Nara illustrates how AWS can help filmmakers of all kinds bring AI to the full creative pipeline, from concept to screen, using a wide range of familiar models and tools on a cloud trusted by the entertainment industry. With investments like the GenAI Creators’ Fund, our collaboration with Innovative Dreams around hybrid filmmaking, and partnerships with leading generative AI providers like Luma and fal, AWS is building an ecosystem for human creativity powered by AI.”