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How do Siege and Earthrise carry on the tradition of Transformers gimmicks and what would you like to see more of?

As much as I spend my time online, keeping up with the latest reveals, leaks, and other news, there are still times when I walk into the store and still find a treasure that I had no idea existed. It’s amazing that, despite my constant browsing on forums and Facebook groups, I can still walk into a Target, a Walmart, or a GameStop and see something that has me say ‘WHAT?! THIS EXISTS?!’ Or even a simple ‘whoa that is way cooler than I had anticipated’. The latter happened to me much more recently. I am not a fan of transformers. Like at all. And my knowledge of the franchise is as surface level as it gets. But when I saw the Siege Optimus Prime earlier this year, I had to have it. I knew that the line was coming, but that was all I knew.! But then I saw it and I literally said ‘whoa this is way cooler than I had anticipated’. The former, where I found a figure or line I had no idea existed happened last spring/summer when I came upon the Jurassic World Legacy Collection at a Target. I knew there were figures from the new movie out, and Mattel had surprised me with how neat they were, but then I found Doctor Grant in the wild. It transported me back to my childhood and I bought up every figure in the line. Has anything like this happened to you? If so, which line or figure?