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Mattel, Inc. and Warner Bros. Pictures announced today that J.J. Abrams's Bad Robot will produce Hot Wheels, a live-action motion picture featuring the iconic and timeless toy racing car. The high-throttle action film will bring to life this beloved, multi-generational franchise and showcase some of the world’s hottest and sleekest cars, monster trucks, and motorcycles. Hannah Minghella, Bad Robot’s President of Motion Pictures said, “Before Hot Wheels became the global household name it is today, it was the dream of Elliot Handler, who was inventing and building toy cars at home in his Southern California garage. It’s that imagination, passion, and risk-taking spirit that we want to capture in this film.” Kevin McKeon, Vice President, and Andrew Scannell, Creative Executive will lead the project for Mattel Films. Peter Dodd will lead the project for Warner Bros. Pictures. Hannah Minghella and Jon Cohen will oversee Bad Robot Mattel Films and Warner Bros. Pictures are also partners on the upcoming motion picture, Barbie. Now in principal photography, the film is targeted for theatrical release in 2023. The film stars and is produced by Margot Robbie under her Lucky Chap Entertainment banner and directed by Greta Gerwig who also wrote the screenplay alongside her husband Noah Baumbach. In addition to Hot Wheels, the Mattel Films development slate features movies based on American Girl, Barbie, Barney, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View-Master, and Wishbone. Mattel Films is also developing Christmas Balloon, based on all-new IP. Bad Robot has a wide slate of film projects in development under its Warner Bros. Discovery deal, including SUPERMAN written by Ta-Nehisi Coates, ZATANNA written by Emerald Fennell, and the animated adaptation of Dr. Seuss’ iconic children’s book OH, THE PLACES YOU’LL GO with Jon Chu attached to direct. Bad Robot is currently in post-production on the female-driven thriller LOU starring Allison Janney and Jurnee Smollett for Netflix as well as working with director Matt Shakman on a new STAR TREK movie for Paramount.