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Mattel, Inc. and Warner Bros. Pictures Group today announced a partnership to bring Hot Wheels®, the iconic and timeless toy racing car, to theaters in the first ever live-action feature film for the beloved multi-generational franchise. The Hot Wheels movie marks the second partnership for Mattel Films and Warner Bros. Pictures, and it follows the companies' recent announcement of the Barbie feature-film starring and co-produced by Academy Award® nominated actress Margot Robbie. Ynon Kreiz, Mattel's Chairman and CEO said: "We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures. Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company." Hot Wheels debuted in 1968 and has sold more than six billion individual cars during its storied, 50-year history. With more than 500 million Hot Wheels being sold annually, Hot Wheels is the number one selling toy in the world.

Mattel, Inc. announced the creation of Mattel Films, a new division of the Company focused on developing and producing motion pictures based on the Company's iconic and globally-recognized franchises. Academy Award-nominated producer Robbie Brenner has been appointed to lead Mattel Films as Executive Producer, reporting to Ynon Kreiz, Mattel's Chairman and CEO. Robbie Brenner will oversee Mattel Films, developing motion pictures based on Mattel’s iconic franchises. Mattel is free to develop studio options on such properties as Hot Wheels, American Girl, Fisher-Price and Thomas & Friends itself. Mattel Films then plans to find studio partners to produce the movies. Mattel and Sony had been developing a live-action Barbie movie, set to star Anne Hathaway, for 2020 release, but according to Mattel, that option has lapsed and that project is not moving forward. "Mattel is home to one of the world's greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP," said Mr. Kreiz. "Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life." "Generations of children around the world have grown up with deep emotional connections to Mattel's brands and characters," said Ms. Brenner. "There are so many stories to be told and so many imaginations to be captured by these iconic brands, and I look forward to working with Ynon and his team to do so." Ms. Brenner was nominated for an Academy Award for Best Picture for Dallas Buyers Club, and her film Burden was a 2018 Sundance Film Festival Audience Award winner. She has held multiple leadership roles in the entertainment industry for the last two decades, including Partner and President of the film division at The Firm, as well as President of Production at Relativity Media. Ms. Brenner also ran the classics division at Davis Entertainment, and prior to this, she held Senior Vice President roles at both Twentieth Century Fox and Miramax. Ms. Brenner oversaw the production of dozens of movies, including Academy Award-winning The Fighter; the Snow White Adaptation Mirror Mirror, starring Julia Roberts; the 3-D epic, Immortals; the highly successful Nicholas Sparks book adaptions Dear John and Safe Haven. Ms. Brenner was also pivotal in the acquisition of the Sundance documentary Catfish, which became a cultural sensation, as well as Joseph Gordon-Levitt's directorial debut, Don Jon. In 2015, in recognition of her pioneering work, Ms. Brenner was invited to join the executive branch of the Academy of Motion Picture Arts and Sciences. Additional Sources: THR

UPDATE: Mattel has informed us these exclusives will be made available to folks not attending SDCC this year on their website. The pre-sale for these are expected to being 6/26 and ends on 7/1. Mattel has revealed it's 2018 San Diego Comic Con exclusive 6" DC Multiverse set and DC Hot Wheels set via THR. For the 6" DC Multiverse line they will be releasing a 3-pack featuring figures of classic Aquaman, Black Manta and Ocean Master. The packaging will be done to recreate the classic comic book cover from the 1968 Aquaman #35. The set will cost $60 and feature Aquaman in his classic scaled orange and green suit, Ocean Master with his signature cape, mask and a spear weapon, and Black Manta who comes with three interchangeable friction-fit eyepieces, a backpack and a harpoon. The DC Hot Wheels set will re-create the cover to Action Comics #1 and cost $20. Check out images for both of these in our IMAGE GALLERY below.

#SDCC18 #StarWars Panel Schedule Released For Thursday & Friday

Last week we told about about the 2018 San Diego Comic Con exclusive DC Multiverse Aquaman 3-Pack Mattel will be releasing, and now we have a listing for all their exclusives this year. This is how they all breakdown. DC Comics Multiverse Aquaman Between Two Dooms Figures 3-Pack, SRP: $60 Hot Wheels Star Wars 2018 Porg Millenium Falcon, SRP: $10 Hot Wheels Marvel Thanos Helicopter, SRP: $15 Hot Wheels DC Superman Action Comics #1 , SRP: $20 Mega Construx Pokémon Gengar (GDH00), SRP: $40 WWE M.U.S.C.L.E. Figure 3-Packs (FWB62), SRP: $20 Masters of the Universe Princess of Power She-Ra Tiara SRP: $10 Masters of the Universe Tote, SRP: $20 Masters of the Universe Character Masks, SRP: $13 Each/ The He-Man Mask 4-Pack is also available for $40 Masters of the Univers T-shirt, SRP: $30 (select sizes, adult S, M, L, XL) For those now attending the convention this year they will be available for purchase on the Mattel website starting tomorrow 6/27-7/1.