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The organizers of the New York Toy Fair which takes place every February in New York City has issued a statement stating that next year's 2021 event has been postponed until 2022. In the statement there is mention that they will try and do something Toy Fair related in the Spring of 2021, and the The Toy of The Year awards (TOTY) and Hall of Fame induction will go virtual for 2021. This of course is all in response to the COVID-19 pandemic. Toy Fair for most of our readers is a time to see what new action figure products will be revealed for the coming year. Like with San Diego
Mattel announced today the launch of #ThankYouHeroes, a new, special edition line of collectible action figures and Little People Community Champions that honors the individuals leading the fight against COVID-19 as well as the everyday heroes who are working to keep communities up and running. All net proceeds from the line will go to #FirstRespondersFirst, an initiative created to support first responder healthcare workers as they serve on the frontlines of the COVID-19 pandemic*. The Fisher-Price collection is the first of several brand efforts from Mattel designed to support today’s heroes