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The HISTORY(R) Channel unboxes the next installment of its popular "That Built" franchise with the new four-part docu-series "The Toys That Built America" premiering Sunday, November 28 at 9 PM ET/PT. "The Toys That Built America" chronicles the toy titans whose imaginations soared to build billion-dollar empires, the rivalries that gave rise to the modern toy industry, and the history of the visionaries behind iconic products like Monopoly(R) and G.I. Joe(R). Additionally, through its "Mission To Honor" award-winning public outreach campaign, the network is partnering with Blue Star Families as an extension of its longstanding commitment to giving back to those who served and are serving in the military with a donation of toys and educational items during the holiday season. Against the backdrop of major events in American history like the Civil War, the Great Depression, and World War II, "The Toys that Built America" shares a story that brings nostalgic toys to the forefront as driving forces behind untold cultural and economic shifts. The four-part docuseries explores visionaries such as the Parker Brothers, Milton Bradley, and Ruth Handler who transformed a small toy company into the billion-dollar empire known as Mattel(R). It reveals little-known details behind groundbreaking innovations like the Frisbee(R), and accidental discoveries like how the Slinky(R) was created. Additionally, the docuseries unveils competitive rivalries between iconic brands that changed the fabric of our nation forever. Blending dramatic reenactments and archival footage with interviews from experts, biographers, and others, each episode brings to life the surprising tales of the men and women who created some of America's most beloved and enduring toys including Silly Putty(R), Barbie(R), Hot Wheels(R), Matchbox Cars(R), and other famous classics.
Mattel is offering some unique translucent figures for MOTU, Barbie, Hot Wheels and Magic 8 Ball on their new Mattel Creations website. They are available for pre-order now. These figures are done to celebrate 75 YEARS OF ART AND ENGINEERING. They are translucent to show you the inner-workings of their designs. For MOTU they have a Skeletor figure which costs $50.
Mattel is releasing three more Star Wars characters in their Barbie line with C-3PO, Rey and Stormtrooper. You can pre-order these from our sponsor BigBadToyStore.com. Star Wars C-3PO x Barbie Doll The newest character to join the Mattel Star Wars x Barbie collaboration is Luke Skywalker's trustry droid, C-3PO. This C-3PO outfit was inspired by the legendary gold armor like shown in the movies. This outfit features gold sequins, as well as a gold collar and bangles. Included is a Certificate of Authenticity and a Star Wars doll stand. Star Wars Rey x Barbie Doll The newest character to join the Mattel Star Wars x Barbie collaboration is the New Jedi Order's very own, Rey. Rey's outfit was inspired by her gauzy crosspiece shown in the movies. This outfit features a crystal pleated chiffon gown, ombre-boot leggings, and hammered gold accessories. Included is a Certificate of Authenticity and a Star Wars doll stand. Star Wars Stormtrooper x Barbie Doll The newest character to join the Mattel Star Wars x Barbie collaboration is the Empire's very own, Stormtrooper. This Stormtrooper's outfit was inspired by the battle armor like shown in the movies. This outfit features dark glasses, cuffs, utililty belt, and boots. Included is a Certificate of Authenticity and a Star Wars doll stand.
Mattel, Inc. announced the creation of Mattel Films, a new division of the Company focused on developing and producing motion pictures based on the Company's iconic and globally-recognized franchises. Academy Award-nominated producer Robbie Brenner has been appointed to lead Mattel Films as Executive Producer, reporting to Ynon Kreiz, Mattel's Chairman and CEO. Robbie Brenner will oversee Mattel Films, developing motion pictures based on Mattel’s iconic franchises. Mattel is free to develop studio options on such properties as Hot Wheels, American Girl, Fisher-Price and Thomas & Friends itself. Mattel Films then plans to find studio partners to produce the movies. Mattel and Sony had been developing a live-action Barbie movie, set to star Anne Hathaway, for 2020 release, but according to Mattel, that option has lapsed and that project is not moving forward. "Mattel is home to one of the world's greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP," said Mr. Kreiz. "Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life." "Generations of children around the world have grown up with deep emotional connections to Mattel's brands and characters," said Ms. Brenner. "There are so many stories to be told and so many imaginations to be captured by these iconic brands, and I look forward to working with Ynon and his team to do so." Ms. Brenner was nominated for an Academy Award for Best Picture for Dallas Buyers Club, and her film Burden was a 2018 Sundance Film Festival Audience Award winner. She has held multiple leadership roles in the entertainment industry for the last two decades, including Partner and President of the film division at The Firm, as well as President of Production at Relativity Media. Ms. Brenner also ran the classics division at Davis Entertainment, and prior to this, she held Senior Vice President roles at both Twentieth Century Fox and Miramax. Ms. Brenner oversaw the production of dozens of movies, including Academy Award-winning The Fighter; the Snow White Adaptation Mirror Mirror, starring Julia Roberts; the 3-D epic, Immortals; the highly successful Nicholas Sparks book adaptions Dear John and Safe Haven. Ms. Brenner was also pivotal in the acquisition of the Sundance documentary Catfish, which became a cultural sensation, as well as Joseph Gordon-Levitt's directorial debut, Don Jon. In 2015, in recognition of her pioneering work, Ms. Brenner was invited to join the executive branch of the Academy of Motion Picture Arts and Sciences. Additional Sources: THR