That kind of touches on a question I have been asking my self for sometime now, what impact do collectors have, not just on Joes, but other brands as well. Iâ€™d love to know if collectors stopped supporting a brand would it show in the overall sales figures as a major hit in sales, or end up making no significant dent in the numbers.
I mean if we donâ€™t make that much effect on the numbers then we donâ€™t really have much leverage in asking/demanding how the toys are made or sold, I just think it would be nice to know where things stand.
It depends on the line. Marvel Legends, for example, would probably take a significant hit if the collector market just dropped out. However, I don't think Transformers Cybertron would take as significant of a hit, and would continue to go on and prosper.
The case with Joes as of right now, is if the collectors don't support DTC, then it's dead. If the collectors don't support Sigma 6, it will continue to prosper because the collectors aren't the only ones with an interest in them.