I'm all for it, provided they know who they're catering to and price accordingly. Don't intend to buy one in any way, but I don't think it's a bad move (except for the poor completionists who don't live near one and will feel obligated to pay 6x the original price from ebay, but McFarlane has never cared about screwing over those people).
Trying to think of my best Ross McFarlane score... $6 Nekron, maybe?
My all time best was like a dozen Cobra B.A.T.s that I bought for $5 a pop. That was a good day.