I'd have to agree that the EU toys just don't sell as well as the movie characters. But I don't think poor salesare necessarily due to the fact that they don't sell well with collectors and kids, I think it has more to do with the fact that large chains such as Toys R Us, Wal-Mart, Target, etc. don't buy a great deal from Hasbro in the first place. What I think alot of collectors forget is that in order for us (the collector) to find a figure in a brick in morter store a purchasing agent from one of the big chains has to buy into Hasbro's sales pitch on why they should carry X line of goods. An easy sell is when we have a movie year, the hype from the media alone will drive customers to become excited about Star Wars and sales are more likely to be better in the purchasing agents head. (although Episodes I and II have proven that no matter how many figures you have for sale the day of their release your still likely to have a LARGE inventory months later) EU are more difficult to sell to a customer for Hasbro because how are they to know who Dash Rendar is.. let alone want to support a line based on a Han Solo knockoff.. although they probably didn't even realize that at the time.
Now I rambled on there for a bit to make a few small points to why we don't see a massive push in the EU area.
-When the EU line was released early in the 90's only a few stores carried the line, which was why it was hard to find. Target carried a car load of EU figures in my area and as a result they had a load of EU figures sitting on the shelf for months after their intial release. (I had enough Thrawns to customize that it wasn't even funny) On the other hand Wal-Mart in my area had two cases total for and they still collected dust.
-We've had several lines of "EU" all of which haven't sold as well. We've had:
- The EU book/comic book line (Mara Jade, Dark Luke, Thrawn, etc.)
-SOTE which was a multimedia hype machine that broke down shortly after it was released. (Dash Rendar, IG-88, Boba Fett, Chewie as a bounty hunter, etc.)
-... and most recently the Clone Wars line which sold well only when there were figures such as the SA Clone Trooper available and for all intents and purposes the best figures from this line should have been part of the regular Episode II basic line.
(To just name a few)
Now I'm not saying I wouldn't be for some more EU based figures and we may seem more in the future but EU figures and lines are becoming a hard sell due to the fact that major chains have been burned more than once over EU lines. I bet we see another EU line after Episode III Revenge of the Sith but unless it is unique it will probably follow the path of all the EU lines before it, great sales with a few but in the end a failure.
(and I didn't even mention the fact that the old line in the 80's didn't do well with EU either...)