so it looks like hasbro is doing it agin with the joe 2 and putting everything else on hold till the movie drops .the 30anny line was pushed up and now back while the movie toys should come out at the same time. it seems they didn't learn from the last one.now this makes no sense as that mean we are not going to have any new product in stores to keep the kids into joe. so they will forget about the line agin then like the article says. look at what happen with roc and how bad that was for joe.
I know hasbro is tiring there best to bring joe in to the forefront agin but they need to keep new product on the shelves. TF has had product on the shelves right up to the movie. also with what walmart did by dropping the line from a lot of there store and now just getting them back they are going to have a gap in the line.
also they need to work on the code for the new waves vs old waves as my walmart is now ordering wave 2 of poc agin. here is what they need to do right now IMO. 1) a toy commercial for whats out there 2) stick with a GOOD toon that is good for kids and us to tie in the history and future of joe 3)no matter what keep it on the air.
GI Joe Weaker After Rise Of Cobra
Richard Gottlieb of the Gifts And Decorative Accessories site, has recently posted an article debating if movie tie-ins are good for toy brands. While his article goes over the success of Cars 2 toys for Mattel, it also questions if a bad movie will doom a toy brand/line. Interestingly enough, GI Joe does come up in the discussion:
So, the question is how many of the children who leave Hot Wheels for the latest Cars themed products come back to Hot Wheels? In addition, what is the impact of a bad movie on an evergreen? My sources tell me that GI Joe has not recovered its former strength since the ill-fated movie came out. Rather than see it as a traditional toy, children who saw the movie saw it as just one of last summer's tie-in movies. Once the movie was done, they moved on to the next movie.
Movie tie-ins are important to the toy industry and no one is suggesting we back off. We may, however, want to think twice about the overall impact of a movie tie-in on the long term health of our highest value brands.
You may notice that the 1st live action Transformers Movie line broke the stigma(especially during that time...the Spiderman 3 and Pirates Of The Carribean lines weren't flying off of shelves) that "movie toys don't sell". Since 2007, plenty of movie toys have graced, and warmed, the shelves, even those tied into blockbuster hits such as Star Trek, and Avatar(to name a few). Unlike other movie toylines, the 2007 Transformers Movie line could not keep supply up with demand. Sure there have been other successful movie toy lines in recent years, but it's safe to say that most movie toylines weren't outright successes.
With the GI Joe 30th Anniversary line seeming shorter than expected, and GI Joe Renegades On Hiatus, it does seem like Hasbro is putting more effort into GI Joe II.
However, do you think this is the right direction to go in? It definitely seems that GI Joe II will be notably different from Rise Of Cobra, but do you think it's worth the risk, depending on the next movie to reinvigorate the GI Joe brand? Note that aside from the IDW GI Joe Comics, GI Joe II is the only big media tie-in planned for 2012. Any new animated series will come afterwards.
Ever since JoeCon 2010 we've been hearing that GI Joe II will be notably different from Rise Of Cobra. Anywhere from Brian Goldner stating that "In many ways, it'll be great for the people who saw the first one, but you don't need to have studied every element of the first one to enjoy the second. We've made sure that that's the case.", to director Jon Chu wanting a Gritty GI Joe 2. Now according to allkpop by way of BH Entertainment(agency for Storm Shadow actor Lee Byung Hun), GI Joe II will have a "different appeal":
Lee Byung Hun’s agency, BH Entertainment, stated, “After leaving for America yesterday, he is trying to adjust to the time difference and also further analyze his character. After spending time to prepare for his film, he is planning to concentrate on filming. Please expect for ‘Storm Shadow’ and a different appeal.”
Just little more than year to see how different GI Joe II will turn out to be.