I am sure it has outsold Marvel Legends. I had to buy the Year 2 Batman figure three times, because each time, the arms crumbled into dust, and it took forever for Target to process the return. I eventually gave up on trying to own it. It was the last straw of many such QA issues with DC Multiverse.
For as much as I have enjoyed some of the Mcfarlane figures, they really are a bit of fool's gold in some ways.
Sure, the costs are "down", but you are also getting extremely brittle figures half of the time, especially at the wrist and ankle joints. The articulation is also incredibly awkward and useless on some figures, not to mention baffling decisions like Side Eye paint apps and being gouged by the endless head swap variants.
A lot of the "new sculpts" are really just rubber overlays slapped onto the figure, which in some cases, ends up looking like a diaper, and in others, gets stressed against the articulation. These figures actively hate having any articulation, and a lot of them look incredibly ugly as a result. It feels like every other company is doing pinless, well proportioned sculpts, while Todd is catching up to the ToyBiz era.
The line has definitely seen incremental improvements since it launched, and I have enjoyed some of the figures, but there's a reason a lot of it peg warms, and why a lot of people end up buying these figures on clearance.
Hasbro has its own issues, of course, but Todd should actually take a look at what he is putting out onto the shelf before he tries to big dog any one company.