Coreyharmon

There may still be a 7" exclusive. The 7" inch line is through Super7, not Mattel. I have not seen any information regarding the Super7 SDCC exclusive yet. I know for sure they are releasing Slamurai and two Snake Troopers for the Power Con Exclusive.

@red_bird08 No. Mattel is putting these out on their own. Universal/Creative Media/DreamWorks now owns the entertainment rights to MOTU. Mateel sold them back in the 90's when they thought the line was dead. They still own the rights to the name, but the entertainment license for making toys and such was sold off. It's confusing, I know. So, Super7 has "permission" from Universal to make toys, and so does Mattel. Both have entered into a licensing agreement with Universal to be able to do so. Long story short, these are solely through Mattel. Super7 has their own thing going.

I would be careful saying that the popularity of Halo dwarfs MOTU as a blanket statement. You could be specific by saying "with this generation" - but as a whole, I would challenge you on that statement. There's a reason everything is turning up 80s right now. It's because the kids of the 80s are not front and center as adults, and the market knows that we run the show and we are the one that have the cash flow at the moment. I would argue that MOTU dwarfs HALO by a landslide if we look at the overall stats and not just where MOTU sits within pop culture. Even at that, with the new documentaries on Netflix, and shows like The Toys That Made Us, there's an increased awareness of who MOTU is, and the nostalgic wave that the current gen is being exposed to with movies like Ready Player One, you'd be surprised at how many youth are in the know of who He-man is and how quickly they are becoming attached. Top that off with the fact that the 80s kids are now watching MOTU on Saturdays with their kids and handing down the mantle - I feel like MOTU has a really big chance at being revived, not even rebooted. All that aside, $240 for 3600pcs works out to .06 cents a brick. That's literally half of what LEGO charges for the Millennium Falcon. I feel like a company that "not LEGO" charging half of what the main brand charges seems more than on point, especially for what they are offering. I was pleasantly surprised at the quality of the Wind Raider - which my 6yr old son picked out and assembled himself, btw. Let's not forget that the MOTU empire was built from the ground up, with only a toy line that had zero backstory, all by marketing to an audience of 5yr olds who had to beg their parents for these toys. Now, you have 5yr olds coming around to MOTU that are equally as excited to buy, but instead of begging their parents to buy, they are backed by parents who let nostalgic reasoning dictate the money in their wallet. Sounds to me like Mattel knows exactly what they're doing.

Your article is off by a long shot JayC. These aren't toys that were already made that the plug got pulled on. Mattycollector made the Thundercats line but went out if business. They bought the license for MOTU from Mattel and also procured the license for Thundercats. When they went out of business, Super7 bought them out and kept the MOTU Classics line going but couldn't get the licensing for Thundercats. Reason being (I believe) is that Mattel beat them to it. The toys you are seeing are prototypes that have been sculpted. They are not actual produced figures. They are one-offs that are meant to be used as a feeler for whether or not the toy will be a lucrative investment. Being as Mattel was not a part of Matty's dealings, they don't have the data to support the launch of the line. This is Marketing 101 and EVERY toy maker does this. Mattel did this with Masters of the Universe from day one, as well. Research has to support the investment. Since the Thundercats line wasn't their baby initially, they're having to out feelers out so that they can pitch the concept to the higher ups. The 'burden' has ALWAYS been on the buyer. If there's not enough interest, a toy can't be launched. That's bad business. Toy fairs have done this from day 1 but it's only recently that buyers have had the privilege of "voting" via social media. It's a win-win for both sides. Toy makers don't waste money filling shelves with unwanted products, and toy buyers get to invest in toys they actually like. As for the Thundercats line, I personally hope that Mattel sees a lot of interest and produces the line. I have the original 7 characters that the 4horsmen sculpted through Mattycollector and I was very disappointed when the line died. Matty was a TERRIBLE business with shotty Customer Service and horrendous business ethics. If Mattel launches the line, I will be able to finish out the collection and do it through a well established company that produces quality toys. This is an amazing announced and an incredibly smart way for Mattel to go about it.