Mob Entertainment Signs Multi-Year Licensing Deal with McFarlane Toys to Bring Poppy Playtime Toys and Collectibles to Fans Worldwide

[toynewman]

New Toy and Collectible Line Featuring Poppy Playtime's Iconic Characters Set to Launch in Spring 2026

LOS ANGELES, May 20, 2025 /PRNewswire/ -- Mob Entertainment, the powerhouse behind the global sensation Poppy Playtime and the viral Huggy Wuggy phenomenon, has signed a three-year global licensing deal with McFarlane Toys, an industry leader in the collectibles category. The partnership will unveil a brand-new line of Poppy Playtime toys and collectibles set to launch in Spring 2026.

"McFarlane Toys is known for its incredible attention to detail and craftsmanship, making them a great partner to bring Poppy Playtime to life in a brand-new way," said Shelly Gayner, Global Head of Licensing of Mob Entertainment. "We're excited for fans to experience and immerse themselves even further into the Poppy Playtime universe."

The collaboration will see McFarlane Toys bring Poppy Playtime's eerie yet beloved characters to life with an extensive range of products, including plushies, action figures, dioramas, prop replicas, and more. Available through most major distribution channels worldwide, fans can get their hands on these high-quality toys and collectibles inspired by the game's haunting universe.

"Poppy Playtime has an incredibly passionate fanbase, making this a thrilling opportunity to bring its iconic characters to life with the quality and detail McFarlane Toys is known for," said Cristy Collins, Vice President, Licensing of McFarlane Toys. "We're excited to create a product line that truly captures the franchise's unique blend of horror and playfulness."

About Mob Entertainment

Founded in 2015 as EnchantedMob, Mob Entertainment was created by brothers Zach and Seth Belanger, who united their passion for art and storytelling. Their dedicated team continually pushes the boundaries of entertainment, delivering top-tier content that entertains and inspires in an ever-evolving industry. Mob Entertainment, creators of the indie horror sensation Poppy Playtime set in an abandoned toy factory, has seen its characters, including Huggy Wuggy and Catnap, amass a significant following on YouTube and in consumer products. Mob Entertainment is on a mission to craft unconventional stories, captivating characters, and exceptional experiences that redefine norms, enthrall audiences, and achieve both artistic and commercial success.

About McFarlane Toys

Founded over 30 years ago by Todd McFarlane, the Grammy-and Emmy-winning producer/director and the creator of Spawn, McFarlane Toys is a global toy company and an industry leader and innovator. As a design driven company known for unparalleled attention to detail, McFarlane has set the bar in the action figure category. Headquartered in Tempe, Arizona, McFarlane has offices in Los Angeles, Las Vegas and Montreal.

[Reno]

I'm not familiar with this IP, but I'm sure that Todd needs more IPs after losing the DC license.

I still plan to buy some Spawn and Mortal Kombat stuff from McFarlane but with DC going bye, they'll be getting a lot less of my money.

[ucsf]

Interesting to see what IPs break the wall and bring possible fans to the toy market.

[Batfreak87]

Can't wait to see what new line this partnership brings forth. 

[toynewman]

Shown below via IGN, McFarlane Toys expands its horror-inspired lineup with new figures from Poppy Playtime. Fan-favorite characters — Huggy Wuggy, Kissy Missy, Killy Willy, and Harley Sawyer — are being brought to life in highly detailed 4.5-inch, 7-inch, and 12-inch scales.

The 4.5-inch bendy figures will retail for under $10, while the Larger 12-inch bendy figures will be about $20, which McFarlane says represents the “best value” of the line.

The 7-inch figures, McFarlane Toys used a hybrid design combining articulation points with bendable sections to accurately replicate the characters' curved movements from the game. Those figures will include swappable hands and heads, bases that interlink, packaging that can be used as backdrops, and other accessories. These go on sale on February 27th, beginning at 12pm EDT offering collectors incredible sculpting, articulation, and game-accurate details that capture the eerie charm of the hit horror franchise.

Poppy Playtime 7-inch Core Figures will be available for pre-order at places like our sponsors:
• BigBadToyStore.com
• Entertainment Earth
• Nerdzoic
• Amazon

[Steven3]

Are you serious? Is this really necessary? Was there nothing better than these? Even if they gave them to me for free, I wouldn't want them. (But we're not all the same, someone will surely like them.)

[toynewman]

Shown below are the new McFarlane Toys Poppy Playtime Figures featuring Huggy Wuggy, Killy Willy, and The Doctor are available for pre-order at places like our sponsors:

• BigBadToyStore.com
• Entertainment Earth
• Amazon

[Satam]

2 hours ago, Steven3 said:

Are you serious? Is this really necessary? Was there nothing better than these? Even if they gave them to me for free, I wouldn't want them. (But we're not all the same, someone will surely like them.)

If you're unfamiliar Poppy Playtime, it's a lot like Five Nights at Freddy's and is pretty popular.

[toynewman]

Shown below is the new McFarlane Toys Poppy Playtime Kissy Missy and Poppy 7-in Action Figure is available for pre-order on Gamestop.com.

• Kissy Missy and Poppy are based on the smash-hit game POPPY PLAYTIME from MOB Entertainment
• Includes Poppy, 4 extra hands, 2 extra feet, and a base that be connected to other Poppy Playtime figure bases
• Features an articulated design with wired limbs and multiple points of articulation for endless posing possibilities
• Stands approximately 7" tall with highly detailed sculpting and paint deco
• A must-have for Poppy Playtime fans and collectors alike, Collect all McFARLANE TOYS POPPY PLAYTIME figures

[obs]

7 hours ago, Steven3 said:

Are you serious? Is this really necessary? Was there nothing better than these? Even if they gave them to me for free, I wouldn't want them. (But we're not all the same, someone will surely like them.)

They look like they walked right off the screen. Chapter 5 just came out and chapter 6 will be out next year. PP is one of the better mascot horror game series. That blue sumbitch is a bastard when being chased. Mcfarlane can even do bloody or damaged versions so this is right up his alley.

[toynewman]

Shown below is the new McFarlane Toys Poppy Playtime Action Figures & Toys are available for pre-order at places like our sponsors:

• BigBadToyStore.com
• Entertainment Earth
• Amazon