Toyfair 2025 Coverage

toynewman · February 28

Shown below via JayC is a look at the new M.A.S.K Figure Line from The Loyal Subjects. The first wave of M.A.S.K. releases will include the MDU, Condor, Thunderhawk, and High Tech Helicopter, and each one will be paired with their action figure pilot as well as unique enhancements and projectile features and feature retro style packaging. Jay was also told that no items should cost over a $100. Pre-orders open in July 1st at places like our sponsor BigBadToyStore.com with wider distribution coming in September 1st.

toynewman · February 28

Shown below from ToyFair 2025 is a look at the new Jem and the Holograms & Rainbow Brite Lines from The Loyal Subjects.

DiscoCougar · February 28

Aren't the Jem and Rainbow Brite dolls already on shelves at Walmart?

Jscott991 · February 28

Hmm, Mask is going to be a tough call. Just straight replicas of the 80s toys, huh? I'm not sure I want that. The figures do look a bit better, but not so much that they make great individual display pieces.

I still feel like I want Vanessa and Gloria, but I might pass on my childhood favorite Switchblade/Mayhem.

Hossman · February 28

I agree with JSCOT991.

These look like replicas and not updates. Depending on price, it might be worth just buying the originals.

obs · February 28

42 minutes ago, Jscott991 said:

Hmm, Mask is going to be a tough call. Just straight replicas of the 80s toys, huh? I'm not sure I want that. The figures do look a bit better, but not so much that they make great individual display pieces.

I still feel like I want Vanessa and Gloria, but I might pass on my childhood favorite Switchblade/Mayhem.

They said from the beginning they were replicas. This is perfect since a lot of people never had them. Ill take newly made product over 40 year old, brittle plastic.

tycondrius24 · February 28

What scale are the mask figures ? They look 3.75” ?

toynewman · February 28

12 minutes ago, tycondrius24 said:

What scale are the mask figures ? They look 3.75” ?

They are

lordtom · February 28

12 minutes ago, tycondrius24 said:

What scale are the mask figures ? They look 3.75” ?

they're about 3" They were always smaller than Joes and SW

Jscott991 · February 28

Just now, lordtom said:

they're about 3" They were always smaller than Joes and SW

They look like they will be smaller than modern Joes just based on the picture.

toynewman · February 28

Just now, Jscott991 said:

They look like they will be smaller than modern Joes just based on the picture.

Maybe I'm wrong then LOL

Jscott991 · February 28

1 minute ago, toynewman said:

Maybe I'm wrong then LOL

We could both be right. Modern Joes are closer to 4" than 3.75". But I think these might be smaller than 3.75" -- as the poster above said, the originals were smaller than O-ring Joes.

toynewman · February 28

Jay said same as the original so google showed me that they should be 1:24 scale

RobertD · February 28

I still remember the childhood heartbreak of one of the wings snapping off the Switchblade, one of the only two M.A.S.K. vehicles I owned, so that's an instant re-buy for me at least. Sure it could still be used as a helicopter, but the jet was so much cooler. Even as a kid though, the whole "helicopter to jet" thing seemed functionally silly. A flying thing transforms into...a flying thing. Not exactly a wild change-up.

Jscott991 · February 28

1 minute ago, RobertD said:

I still remember the childhood heartbreak of one of the wings snapping off the Switchblade, one of the only two M.A.S.K. vehicles I owned, so that's an instant re-buy for me at least. Sure it could still be used as a helicopter, but the jet was so much cooler. Even as a kid though, the whole "helicopter to jet" thing seemed functionally silly. A flying thing transforms into...a flying thing. Not exactly a wild change-up.

I only had two MASK toys as a kid too (my neighbor had more): Switchblade and Rax. Switchblade was an amazing toy to play with. But I'm not sure I need an exact replica at my age.

RobertD · February 28

11 minutes ago, Jscott991 said:

I only had two MASK toys as a kid too (my neighbor had more): Switchblade and Rax. Switchblade was an amazing toy to play with. But I'm not sure I need an exact replica at my age.

Eh, like I said for me it's fixing a childhood regret. I think that's probably a factor for a lot of adult toy collectors. Plus the better painted figures won't hurt. Don't know if I'd go for the other stuff, but I've always had a soft spot in my heart for M.A.S.K. The other one I had was whatever SUV the eyepatch guy drove, but that's not in this wave, so...

On the subject of replicas v. updates, honestly I'm surprised the line was never properly folded into G.I. Joe. I mean, I get why really, if you keep it separate you can make licensing agreements and so on, but I think people would snap up any one of these characters if they snuck some into the Classifieds line. 1/12 scale M.A.S.K. figures dripped out bit by bit in G.I. Joe waves? Yes, please.

Jscott991 · February 28

7 minutes ago, RobertD said:

Eh, like I said for me it's fixing a childhood regret. I think that's probably a factor for a lot of adult toy collectors. Plus the better painted figures won't hurt. Don't know if I'd go for the other stuff, but I've always had a soft spot in my heart for M.A.S.K. The other one I had was whatever SUV the eyepatch guy drove, but that's not in this wave, so...

On the subject of replicas v. updates, honestly I'm surprised the line was never properly folded into G.I. Joe. I mean, I get why really, if you keep it separate you can make licensing agreements and so on, but I think people would snap up any one of these characters if they snuck some into the Classifieds line. 1/12 scale M.A.S.K. figures dripped out bit by bit in G.I. Joe waves? Yes, please.

They released a MASK figure when the modern 1/18 Joes were still going. There was always talk of blending MASK into a Hasbro combined universe, but that never happened. I think it's been something that's been talked about a lot, but they finally just decided to license the brand out. The rumor was that RAMEN really wanted it.

https://www.entertainmentearth.com/product/gi-joe-25th-anniversary-specialist-matt-trakker-figure/hj68493

RobertD · February 28

5 minutes ago, Jscott991 said:

They released a MASK figure when the modern 1/18 Joes were still going. There was always talk of blending MASK into a Hasbro combined universe, but that never happened. I think it's been something that's been talked about a lot, but they finally just decided to license the brand out. The rumor was that RAMEN really wanted it.

https://www.entertainmentearth.com/product/gi-joe-25th-anniversary-specialist-matt-trakker-figure/hj68493

Yeah, I've actually got that figure. Which is part of why I wish they'd go all in and just start injecting them into Classifieds.

MagnaPrime · March 1

5 hours ago, Jscott991 said:

They released a MASK figure when the modern 1/18 Joes were still going. There was always talk of blending MASK into a Hasbro combined universe, but that never happened. I think it's been something that's been talked about a lot, but they finally just decided to license the brand out. The rumor was that RAMEN really wanted it.

https://www.entertainmentearth.com/product/gi-joe-25th-anniversary-specialist-matt-trakker-figure/hj68493

They did the blended universe in the comics. Success is debatable but they did it. MASK is cool, but I just never had any ad a kid. Glad for those that have been waiting though.

TheGuru · March 1

9 hours ago, RobertD said:

I still remember the childhood heartbreak of one of the wings snapping off the Switchblade, one of the only two M.A.S.K. vehicles I owned, so that's an instant re-buy for me at least. Sure it could still be used as a helicopter, but the jet was so much cooler. Even as a kid though, the whole "helicopter to jet" thing seemed functionally silly. A flying thing transforms into...a flying thing. Not exactly a wild change-up.

The way I played with it, and if you watched the cartoon, helicopter has VTOL capability, then when airborne, turns into a jet which is arguably more powerful. Definitely a benefit there.