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Is Hasbro's Next Star Wars Haslab Campaign For A ForceFX Lightsaber?!?


JayC
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Last night Hasbro's Pulse website went a little crazy. Basically it appeared one of the site's web developers screwed up and made pages normally only visible to them, accessible to everyone. These are often pages used by web developers to test out various functions and looks for the site. So with this we saw a number of strange things like some kind of section for "6" Selfie Action Figure Line", an image of an old Kenner X-Wing and a Haslab listing for a Star Wars Black Series ForceFX Lightsaber for Reva (The Third Sister).

Now being this is something from the new Obi-Wan Disney+ series, it makes sense Hasbro would do this as a new product, but making it a Haslab item is somewhat odd to me. The item was said to have progressive ignition, blaster deflect, battle clash, coordinated attack technology in the hilt and blades as well as removable blades and display stand. The price was $499.99 and would require a minimum of 5k backers.

Most FX Lightsabers from Hasbro costs around $279.99. Of course this one looks like it combines 2 blades so basically the $500 is likely reflecting essentially two lightsabers being offered as one. Its possible the higher $500 price may have scared off regular retail interest in this item causing Hasbro to offer it through Haslab, but Hasbro has released other double-bladed lightsabers at regular retail in the past.

The fact this was listed in the developer section of the site along with number of other crazy things, its hard to say if this is really going to be a Haslab item or not. With Star Wars Celebration starting today, if this is the next Hasbro Star Wars Haslab, we will likely be getting the official details soon and if real the campaign looks like will officially kick on on Friday.

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  • 1 month later...

Create a premium display centerpiece with the Star Wars The Black Series Reva (The Third Sister) Force FX Elite Lightsaber stands! In addition to the center hilt stand, this HasLab offering includes two independent side stands that can support the Force FX Elite lightsaber in double-bladed and single bladed modes, inspired by Reva's own lightsaber in the Star Wars Disney+ series, Obi-Wan Kenobi.
Only HasLab can bring her iconic lightsaber from onscreen battles...into your hands! Now is your chance to back the Star Wars The Black Series Reva (The Third Sister) Force FX Elite Lightsaber project for $499.99 US/£459.99 UK/549,99 € DE on HasbroPulse. This crowdfund project will run until July 11th, 2022. See HasbroPulse.com for more details!

Stand (1).jpg

Stand (2).jpg

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  • 2 weeks later...

Hasbro's Star Wars The Black Series Reva (The Third Sister) Force FX Elite Lightsaber Haslab campaign has come to an end and failed to get the minimum 5000 backers needed in order to be funded. At the time the campaign ended it had 1,413 Backers.

This is the second Star Wars Haslab campaign in a row which has failed to be funded. Last year the Black Series Rancor also failed to get it's minimum number of backers needed in order to move forward.

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Good. This needed to fail. I had hoped the Star Wars team would have learned from the Rancor failure, but it seems they considered that a fluke and stayed the course. It wasn't a fluke. Marvel, GI Joe, Fortnite, Transformers, Power Rangers...none of those other brands are as out of touch with the collectors in the fandom as the Star Wars team. I'm sure some of it is driven by Lucasfilm but that's definitely not the whole of it. I really hope this finally leads to positive change in the Star Wars brand and that the takeaway isn't "Black Series Haslabs are just destined to fail."
 

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10 hours ago, Satam said:

Good. This needed to fail. I had hoped the Star Wars team would have learned from the Rancor failure, but it seems they considered that a fluke and stayed the course. It wasn't a fluke. ... I really hope this finally leads to positive change in the Star Wars brand and that the takeaway isn't "Black Series Haslabs are just destined to fail."
 

I can't help but feel like part of the problem is the controversy surrounding the character of Reva herself. I don't want to be one of those angry fan boys, and I'm not stating an opinion personally on the character one way or the other, I'm just thinking that controversy probably had to do with people not wanting to back the project. I know it didn't make me more excited about shelling out 500.00 for yet another giant lightsaber. 

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52 minutes ago, Zachatello said:

shelling out 500.00 for yet another giant lightsaber. 

Let's not have a discussion about the controversy here, but I will say that while being connected to a character that fans didn't connect to the way Lucasfilm seemed to hope they would for whatever reason didn't help (personally, I just think Reva was kind of boring), I think price may have had more to do with it not being backed than anything else.  It's the same light saber used by all the inquisitors. At $500 it should have come apart (more than this product was designed to do) or been motorized to spin. Those are the features it has in the show(s). Without those features it should have cost maybe $400 at the most. Like with the rancor, the value for this thing just wasn't there, and it seemed like the folks at Hasbro's Star Wars brand thought collectors would go for it just because it's a Star Wars item.

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16 hours ago, Satam said:

Good. This needed to fail. I had hoped the Star Wars team would have learned from the Rancor failure, but it seems they considered that a fluke and stayed the course. It wasn't a fluke. Marvel, GI Joe, Fortnite, Transformers, Power Rangers...none of those other brands are as out of touch with the collectors in the fandom as the Star Wars team. I'm sure some of it is driven by Lucasfilm but that's definitely not the whole of it. I really hope this finally leads to positive change in the Star Wars brand and that the takeaway isn't "Black Series Haslabs are just destined to fail."
 

I couldnt agree more; it says a lot that one of the biggest franchises in history cant get funded twice in a row, but a freaking proton pack, Transformers Victory figures, and 2 GI Joe projects can.

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7 minutes ago, MrWolf12000 said:

I couldnt agree more; it says a lot that one of the biggest franchises in history cant get funded twice in a row, but a freaking proton pack, Transformers Victory figures, and 2 GI Joe projects can.

I forgot about Ghostbusters. They also seem to have a pretty good idea what the fans want. A couple of the unlocks for the proton pack seemed like BS (especially the hose to connect it to the previously released particle thrower, since that should have just been included anyway), but adding the decals to backdate it to the '84 version was pretty damn smart. The display stand was a fairly nice touch, too.

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BTW, I stumbled across a limited handmade independent run of this lightsaber on Instagram. The maker is also charging around $500, but the hilt is made of ALUMINUM, not plastic like this damn thing. Value is one of those things the other product teams seem to understand, while the Star Wars team seems to think that they can sell anything at any price, and collectors will buy it, because it's from Star Wars.

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I figured this was going to happen, I didn't see much enthusiasm from people when it was first announced and the only atenttion it seemed to be getting wasn't the good kind. I think there were a number of factors that lead to its failure and yes I believe the controversy surrounding the character was probably one of them but I'm not going to get into that as quite frankly I'm tired of hearing about it. I feel that this didn't need to be a Haslab project, it could have been a Pulse/Disney shop exclusive or even a Galaxy's Edge exclusive. Of course in order for that to happen the blades had to be removable so they could fit better in the packaging. I don't collect FX lightsabers so I'm not up to date or very knowledgeable in them but I have heard from people that it's better to go the independent route as some companies make good quality products for a reasonable price and they can be more durable. As for a Black Series Haslab project, I would think an X-wing would be a good choice. Include a new X-wing pilot Luke, maybe a new R2-D2, have the tiers unlocks be pieces to recreate the Dagobah landing or a Rebel Alliance hangar, find a way to have the stripes on the wing interchangeable to make the X-wing be Red 5 or 3 or something which would encourage people to fund more than one. 

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