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Mattel's Masters of the Universe: Masterverse Line Named Action Figure Of The Year By The Toy Foundation


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The Toy Foundation unveiled the winners for their prestigious 22nd annual Toy of the Year Awards (TOTY) yesterday during a virtual event attended by play professionals and toy fans from around the world.

In keeping with tradition, the awards ceremony included the induction of four industry trailblazers into the Toy Industry Hall of Fame, as well as a spotlight on The Toy Foundation's charitable initiatives. One hundred percent of the award program's proceeds support the work of The Toy Foundation, which funds children's hospitals in disadvantaged communities, provides grant relief to non-profits assisting families impacted by COVID-19, and supports vital diversity, equity, and inclusion initiatives in the toy industry.

The award for Action Figure Of The Year was taken home by Mattel for their Masters of the Universe Masterverse line. Below is a breakdown for all 16 of the winners and the awards they won. LEGO had the biggest night taking home 7 awards.

- Action Figure of the Year: Masters of the Universe: Masterverse (Mattel)

- Collectible of the Year: LEGO Minifigures MARVEL Studios (The LEGO Group)

- Construction Toy of the Year: LEGO Marvel Spider-Man Daily Bugle (The LEGO Group)

- Creative Toy of the Year: Magic Mixies Magic Cauldron (Moose Toys)

- Doll of the Year: Ada Twist, Scientist Lab Doll (Just Play)

- Game of the Year: A Game of Cat and Mouth (Exploding Kittens)

- Grown-Up Toy of the Year: LEGO Botanical Collection Flower Bouquet (The LEGO Group)

- Infant/Toddler Toy of the Year: Fisher-Price 4-in-1 Ultimate Learning Bot (Mattel)

- License of the Year: Pokémon (The Pokémon Company International)

- Outdoor Toy of the Year: ZURU Crazy Bunch O Balloons (ZURU)

- Playset of the Year: LEGO Star Wars Boba Fett's Starship (The LEGO Group)

- Plush Toy of the Year: Squishmallows (Jazwares)

- Preschool Toy of the Year: LEGO Disney Ariel, Belle, Cinderella and Tiana's Storybook Adventures (The LEGO Group)

- Specialty Toy of the Year: LEGO Everyone is Awesome (The LEGO Group)

- STEAM Toy of the Year: LEGO CREATOR 3-in-1 Ferris Wheel (The LEGO Group)

- Vehicle of the Year - PLAYMOBIL Volkswagen T1 Camping Bus (PLAYMOBIL)


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If the Toy Foundation thinks Masterverse with its sub-par sculpting and minimal paint apps deserves Toy of the Year, then they must have been snoozing on Marvel Legends, Transformers, Power Rangers Lightning Collection, Mezco 1:12 Collective Superman 1978 Edition, and Super7's various Ultimates figures.  Did Mattel bribe them to get the award?🤣

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