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HasbroPulse For The UK Goes Live Today


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We told you it was coming, and the day is today staring at 6PM UK time Hasbro will be launching a UK version of their HasbroPulse website. See the full press release below.

Press Release:

Hasbro, Inc. (NASDAQ:HAS) has announced that the successful online destination for fans and collectors, Hasbro Pulse, which has previously only been available to consumers in the United States and Canada, will now officially launch a second site dedicated to consumers based in the UK. Hasbro Pulse serves as a source for Hasbro product offerings, news, and experiences for iconic Hasbro properties including G.I. Joe, Power Rangers, and Transformers as well as premiere partner brands Marvel, Star Wars™, Fortnite and Ghostbusters.

Launching Wednesday 10th March at 6pm, the UK site will be accessible via HasbroPulse.co.uk. Hasbro Pulse will offer UK based fans unique access to Hasbro’s collector-focused brands with plans to continue the platform’s roll out to other European markets.

“We are proud to bring Hasbro Pulse to the engaged and vibrant UK audience,” says Eric Nyman, Hasbro Chief Consumer Officer. “The passion for Hasbro’s brands and immersive experiences spans the globe. We are thrilled to make our offerings accessible to our fans in the UK beginning today and are working to open up the Hasbro Pulse opportunity in other markets worldwide.

As with Hasbro Pulse US, Hasbro Pulse UK will feature hot new product releases and host programs specifically for the collector community, including pre-order launches, behind-the-scenes content, fan-focused events, and much more. Fans in the UK will also have the option to be part of Hasbro Pulse Premium – the ultimate status upgrade that gives fans member-only perks including free shipping, early access to product drops and more.

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Great, I will know if the variety of Hasbro stuff carried to the UK is just as rachitic as the stuff carried to Mexico, but seriously I'm curious to know if over there they will have a chance to see the Mission on Cobra Island Joe's.

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14 minutes ago, JayC said:

The Cobra Island figures are apparently available on the UK site now being they dont have Targets over there.

Wow, here we don't even have any idea if Series 2 will ever arrive.

I don't know whether to get angry or laugh.

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I have to say I'm pretty bummed out about this, also happy for the select bunch of UK collectors who can utilize this site, I have been sore about the fact we don't have a Canadian site, we instead get to use the US site and pay up the nose for anything on it with exchange rate and 20$ shipping it's horrendous, Hasbro couldn't have just opened a site for Canadian's years ago? , ah well it is what it is, I gotta que the rage violin music once everyone finds out that Cobra Island joes are up on the site. I must say that opens a whole new can, so clearly there are some more devious workings going on between Target & Hasbro, since we can see that apparently there are enough Cobra island figures being produced the UK can get em. Ah I'm just going to leave it.


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