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Could Super7 Be Planning A ThunderCats Thundertank?!?


JayC
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2 hours ago, Sy23 said:

That thing looks P R I C E L E S S! I’m grabbing 2 of them no matter the price.

Two? Well I will get at least one since I didn't picked up the MOTU playsets for been so big and not having the space for them...

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Oddly, I was hoping it would be a bit smaller like maybe the length of the old vintage toy but wider to have two seats in front. Maybe it would keep the cost down. That thing looks way too big and (probably) way too rich for my blood. Looks great though, if by some miracle its under $200 I'd bite.

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I have to say that If I was Super7 and heard fans saying that they were willing to pay $300-400, and I had been planning to list it for less. I would definately scrap my pricing and raise it to whatever i felt comfortable that people were saying they would pay. LOL! 

High price? Self fulfilling prophesy.

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2 hours ago, Flounnderr said:

I have to say that If I was Super7 and heard fans saying that they were willing to pay $300-400, and I had been planning to list it for less. I would definately scrap my pricing and raise it to whatever i felt comfortable that people were saying they would pay. LOL! 

High price? Self fulfilling prophesy.

I really don't think it should be on that $400 price range... Many people will not go for it if it's too expensive. This is not the Razor Crest from the Mandalorian...

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Super7 today revealed details on their recently announced 7" scale ThunderCats Ultimates Thundertank which is going to set you back $450 + Shipping if you want to add it to your collection. A payment plan will be available. The vehicle will carry up to six ThunderCats ULTIMATES figures and pre-orders will be open up from February 2 - April 2, 2021. Expected delivery Q1 2022. They also released a new image which you can check out below.

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$450 seems really high, but they also charge around $50 or so for their figures so this tracks. Speaking of tracks, I hope the tracks are plastic instead of rubber, because that's a lot of money to spend on something that won't last more than a few years.

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15 minutes ago, Satam said:

$450 seems really high, but they also charge around $50 or so for their figures so this tracks. Speaking of tracks, I hope the tracks are plastic instead of rubber, because that's a lot of money to spend on something that won't last more than a few years.

The price doesn't surprise me but regardless of how justified or not it is, many will have a hard time justifying that much for one item especially with what is hard economic times for many. It shouldn't be surprising many are gonna have sticker shock, which is why it amazes me Super7 didn't put out more than these couple images to try and really dazzle people. They should have released full images showing it from every angle, with all the figures on it, the interiors and any features it may have. Maybe even a video showing it off. I am sure over time they will but you know what they say, first impressions are the most important.

 

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13 minutes ago, JayC said:

Maybe even a video showing it off. I am sure over time they will but you know what they say, first impressions are the most important.

I was looking for a video. I'm surprised I couldn't find one.

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21 minutes ago, JayC said:

The price doesn't surprise me but regardless of how justified or not it is, many will have a hard time justifying that much for one item especially with what is hard economic times for many. It shouldn't be surprising many are gonna have sticker shock, which is why it amazes me Super7 didn't put out more than these couple images to try and really dazzle people. 

Best way to get people over their sticker shock is a little nibble here, a little nibble there . . . , build up that anticipation. I guess what they show us here is the first nibble.

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1 hour ago, JayC said:

The price doesn't surprise me but regardless of how justified or not it is, many will have a hard time justifying that much for one item especially with what is hard economic times for many. It shouldn't be surprising many are gonna have sticker shock, which is why it amazes me Super7 didn't put out more than these couple images to try and really dazzle people. They should have released full images showing it from every angle, with all the figures on it, the interiors and any features it may have. Maybe even a video showing it off. I am sure over time they will but you know what they say, first impressions are the most important.

 

This was as I explained... For me to get this one, I would have to be convinced that there are a LOT of details on the inside of this vehicle 🚜... By the way how the financial payments are for this one? $100 per month? I still amazed this is on par of the price of the Razor Crest...😲

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Let me make something PERFECTLY clear to all the Super7 fanbois:
<P>
https://www.walmart.com/ip/DC-Batman-2020-16-inch-Batmobile-with-12-inch-Tactical-Batman-Action-Figure-by-Spin-Master/813039644
<P>
So.  That Batmobile costs $50.  Yes, I know, it's a lower detail toy.  It's got less engineering, less gimmicks.  And it's also smaller than the ThunderTank in the picture (about a half to a third of the total size, but that's not including the oversize Batman figure, so by total plastic volume included, I'd say about half), so you should absolutely expect the tank to cost more.  And of course, it is a mass-retail release, so it's gonna cost less too.  I get all that.  That's not the point.
<P>
The point is, even taking all that into consideration . . . even the fact that it's a specialty market item . . . there is no way this price is justifiable.  Numerous reviews of that Batmobile have discussed how it works so well for 6" and 7" figures, how it's a great value, and an almost-must-have addition to a Batman collection.  For just $50.  Almost 10 TIMES LESS than this ThunderTank.  That's an ABSURD overpricing.  MOTUC Castle Grayskull was $400 when it released, and even it was overpriced for what was, essentially, a hollow plastic shell.  MOST action figure vehicles are hollow plastic shells.  Plastic prices haven't gone up THAT much (most 6" figures are still in the $20-$25 range, same as they were when Grayskull was released).  Something like this could be mass-produced for $100 a piece EASILY.  Give it a hefty price markup . . . $200.  This should be $250 a ABSOLUTE MOST.
<P>
They're charging you for nostalgia and artificial scarcity and perception.  They're slapping you in the face and saying "you'll buy anything from us, suck it up."  And you're (literally) buying into it.

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Pixel-Dan did a Zoom call with Super7's Brian Flynn to talk about the newly announced 7" scale ThunderCats Ultimates Thundertank vehicle they announced they were doing earlier this week.

We've taken some screencaps from the interview to give you a better look at the tank including interior shots and other aspects of the vehicle. Keep in mind this was shown on a Zoom call so the quality isn't fantastic but good enough to give you a look at it. Note that this is an early resin production sample, not the final product.

In the interview Brian talks about the pricing for the vehicle which as previously reported will cost $450 plus shipping which here in the US will be a flat $40 shipping fee.
 
Brian does a nice job of explaining the production process of a vehicle of this type with all the different molded parts that have to go into it as explaining how order numbers on something like this is going to be significantly lower than say Hasbro's Haslab Mandalorian Razorcrest. Bryan says the Razorcrest had over 28k orders while he would expect this to come in significantly lower for a variety of reasons. Because production orders will be less, that drives up the cost of it. Brian even goes on to mention that if they got 28k orders for the Thundertank he would be happy to offer it at a similar price to Hasbro's Razorcrest. Jump to around the 18 minute mark of the video if you want to hear more about the tank's cost and why it costs as much as it does.
 
If you have ever wondered how much quantity of a Walmart or Target order of a mass produced action figure line, Brian suggests minimum orders for something like Mattel's WWE figures start in the neighborhood with initial order of 50k units from just Walmart, and that doesn't count re-orders or other stores. I point this out because this is something I alluded to in my State of the Hobby editorial yesterday where these big box retailers order so much more than any online etailer. Even though it may not seem like it to us who struggle to find many of those products at those stores, this is why the toy manufactures are so beholden to the Target's and Walmarts.
 

Brian also talks about how manufacturing costs in China are on the rise and he expects prices will continue to go up every year. This probably explains why we are seeing other companies like Hasbro rising their prices on things like their 6" lines from $19.99 to $22.99 this year.

 

 

 

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Anyway getting back to the Thundertank, in the video Brian reaffirms the tanks measurements as 27” long and 17” wide. The tank is based on how it appeared in the original cartoon, not the original toy.

 

 

 

Super7-Umtimates-ThunderTank-05__scaled_600.jpg
 



The back of the tank opens up and the gun in the back will be removable. The mouth on the front will open and the legs will rise up to reveal cannons. There is also a cannon on the front of the tank that pops up.

 

 

 

Super7-Umtimates-ThunderTank-21__scaled_600.jpg
 



The back of the tank will 4 seats 7" figures in the back as well as addition space for the cannon or the cargo of ore that is also included. The mock up is a 1/2" to short. The final product will be a 1/2" taller and 1/2" deeper so figures will be able to sit in the tank with ease even with the top on.

 

 

 

Super7-Umtimates-ThunderTank-08__scaled_600.jpg
 



The front section of the tank seats two figures. You also will have sculpted and painted controls and details in both the front and the back of the tank.

 

 

 

Super7-Umtimates-ThunderTank-17__scaled_600.jpg
 



The front of the tank will have a solid cover and a clear cover.

 

 

 

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The eyes of the front of the tank will glow-in-the-dark.

 

 

 

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The treads will move and the wheels will roll. Brian says the treads should be made of a durometer vinyl type material as opposed to rubber so that it doesn't breakdown over time.

Look for the box art to be revealed by Monday.

Pre-orders will be open up on Super7.com from February 2 - April 2, 2021. Expected delivery Q1 2022. Brian does state if they don't get enough orders they won't be able to move into the production stage and the project will be canceled. Brian did not state what that minimum production number is. There will be a finance option offered as well.

They are looking to make pre-orders available to folks overseas through various retail partners.


Check out the entire interview and more images from the video below.
 
 

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On 1/29/2021 at 5:09 AM, Batman1701 said:

Let me make something PERFECTLY clear to all the Super7 fanbois:
<P>
https://www.walmart.com/ip/DC-Batman-2020-16-inch-Batmobile-with-12-inch-Tactical-Batman-Action-Figure-by-Spin-Master/813039644
<P>
So.  That Batmobile costs $50.  Yes, I know, it's a lower detail toy.  It's got less engineering, less gimmicks.  And it's also smaller than the ThunderTank in the picture (about a half to a third of the total size, but that's not including the oversize Batman figure, so by total plastic volume included, I'd say about half), so you should absolutely expect the tank to cost more.  And of course, it is a mass-retail release, so it's gonna cost less too.  I get all that.  That's not the point.
<P>
The point is, even taking all that into consideration . . . even the fact that it's a specialty market item . . . there is no way this price is justifiable.  Numerous reviews of that Batmobile have discussed how it works so well for 6" and 7" figures, how it's a great value, and an almost-must-have addition to a Batman collection.  For just $50.  Almost 10 TIMES LESS than this ThunderTank.  That's an ABSURD overpricing.  MOTUC Castle Grayskull was $400 when it released, and even it was overpriced for what was, essentially, a hollow plastic shell.  MOST action figure vehicles are hollow plastic shells.  Plastic prices haven't gone up THAT much (most 6" figures are still in the $20-$25 range, same as they were when Grayskull was released).  Something like this could be mass-produced for $100 a piece EASILY.  Give it a hefty price markup . . . $200.  This should be $250 a ABSOLUTE MOST.
<P>
They're charging you for nostalgia and artificial scarcity and perception.  They're slapping you in the face and saying "you'll buy anything from us, suck it up."  And you're (literally) buying into it.

I sorry  but your argument isn't based on the reality of how these things work. That Batmoblie is almost one solid piece of plastic with very little tooling, its not even nearly as big as the Thnudetank holds 6 figures not 1, and I guarantee that toy made for kids carried at Walmart and other big box stores will have far more orders placed for it than Super7 in their wildest dreams will be able to get for the Thundertank. If you truly want to understand this stuff listen to the interview just posted. Flynn is very open and does a good job of explaining it. I understand why someone might not be willing or able to drop $450 for something like this, but your comparison and justifications for why it should be cheaper have no basis in reality.

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@Batman1701: You're incorrect. The Thundertank consists of a ton of tooling because of all of the moving parts and how complicated the vehicle is. Tooling is just a name for the molds. The Batmobile is that cheap because it doesn't do anything and is almost one entire piece of plastic. It barely features any tooling. Tooling is why certain toys cost more than others. Molds for just action figures costs tens of thousands and/or hundreds of thousands of dollars. Vehicles cost much more. I know Chicken Fried Toys said the tooling for the stage coach they want to do costs more than all of the figures from their first Kickstarter for Dime Novel Legends figures line combined and there were 15 figures total in that line, and that stage coach is nowhere near as complicated as the tank and is nowhere near as big (it's a 3.75" line). Anyway, go watch the Pixel Dan interview with Brian Flynn that all of these new pictures came from. He explains why the tank is so much. There is as much tooling in the tank as there is in Snake Mountain. He also explains using pseudonumbers about why things cost as much as they do. He also addresses delays and says wave 2 is delayed in factory Hell and wave 3 and 4 will probably ship before it because it is moving right along. 
 

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1 hour ago, Roadpigmaster said:

I'm interested to know about the payment options... I wonder if for those who bought the Snake 🐍 Mountain 🏔️ they have payment options and would like to share their experience with it...💡✌️😀

I dont remember if they offered payment options on Snake Mountain or not. My guess it would be more like a layaway kind of thing where you break up payments and have it completed by a certain period of time.

 

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