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mako

New G.I. Joe Toys... BUT...

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Big time yawn.

 

I bought a couple Funko Pops, I bought a couple of blind box figures. I'm done with the cutesy niche stuff. Now I need the real deal.

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This just confirms what I've been saying all along. G.I. Joe, as a line, is well and truly dead. Crap like this isn't even Hasbro trying to keep the brand alive anymore. What we're seeing here is the Has' basically making free money by farming out these chump-change licenses for a brand they have no intention of doing anything with to second-string companies for modest fees.

 

It's actually pretty smart in a way. Hasbro doesn't have to spend a cent on production, distribution, etc., while companies who otherwise would be making those little plastic doodads you see in the toy department of Dollar Tree get to play with a real license... for a small price. No overhead = pure profit.

 

So until that new Joe movie finally gets made (which will be about the time Steven Collins scores a gig as on-air host for Nick Jr.), this is all we get.

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This just confirms what I've been saying all along. G.I. Joe, as a line, is well and truly dead. Crap like this isn't even Hasbro trying to keep the brand alive anymore. What we're seeing here is the Has' basically making free money by farming out these chump-change licenses for a brand they have no intention of doing anything with to second-string companies for modest fees.

 

It's actually pretty smart in a way. Hasbro doesn't have to spend a cent on production, distribution, etc., while companies who otherwise would be making those little plastic doodads you see in the toy department of Dollar Tree get to play with a real license... for a small price. No overhead = pure profit.

 

So until that new Joe movie finally gets made (which will be about the time Steven Collins scores a gig as on-air host for Nick Jr.), this is all we get.

 

Yeah, that's all true, and to that I say, "Whatever". Hasbro doesn't want to take a chance on GI Joe until there's a movie. It is what it is. It's easy for me to ignore this kind of product so let them knock themselves out.

 

I disagree that GI Joe is well and truly dead. A brand is only dead until it isn't. Someday, maybe not today, maybe not tomorrow, but someday they'll do something with the license that will warrant doing toys again. We just have no idea when that will be.

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