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averagejoe
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in my town i have 3 wal-marts within a 10 mile drivivng radius. i can go from one and buy say a marvel universe for 7.89then go to the one down the road and pay almost 10 for the exsate same figure. i just got done reading an article about hasbro merging iron man line into the avengers and going to six inch . well the price point for 6 inch is 13 bucks far less then what we got when toybiz did 6 inch and we're now getting crap at three times the cost.don't give me it takes more inflation bullshit routine if your going to charge more than step up the quality of the product! i don't see how it's going to work unless the masses just don't give a crap but i think hasbro is going to get a big wake up call!!!!

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The new round of TRU ML 2-packs have been selling like hot cakes at $30 - $35 per two figures. As well as the Wal-Mart exclusive Iron Man 2 6-inch scale figures. So far, the 6-inch figures that have been poking their head up have all sold relatively well and have all been of fantastic quality. Hasbro has really upped their game since they got a hold of the Marvel Legends back in 2007.

 

Their great downfall is having the franchise almost as long as Toy Biz did, 4 years as of this year, and not popping out as many characters. The price increases are a damper being almost $3 - $4 more than when Hasbro's Wave 1 came out and several bucks over Toy Biz's Legends, but as Arrow said the big box retailers set the price not the manufacturer.

 

I can tell you, however, if the quality is there the masses won't care and WILL buy them. Collecting toys is a luxury and collectors will spend absurd amounts of money on them. And parents will buy whatever their kids want at a reasonable cost.

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