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shazam

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even though it shows 30 onhand and none on the floor?

 

when public enemy started to sho i went to a target in my area and they had 30 on hand none on the floor and where goign to send me home empty handed till i talked to the manager and told them how stupid it would be to send me home empty handed when they hand 30 on hand and noen on the floor...i told them if the pegs were full i could understand not bringing out anymore...but when you have none on the floor and 30 in back and to refuse to sell me any that would just be dumb...the manager saw my point and gave me a case.

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Well I don't know about the defacing but when somebody says come back tommorrow it could be your being blown off or it actuslly could be there out and the next truck might have it

I recall that both Walmart and Target had the defacing policy about 10 years ago, but it lasted for a short period of time--maybe only a year or two.

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Well I don't know about the defacing but when somebody says come back tommorrow it could be your being blown off or it actuslly could be there out and the next truck might have it

I recall that both Walmart and Target had the defacing policy about 10 years ago, but it lasted for a short period of time--maybe only a year or two.

 

 

Yep definatly before my time at Target

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even though it shows 30 onhand and none on the floor?

 

when public enemy started to sho i went to a target in my area and they had 30 on hand none on the floor and where goign to send me home empty handed till i talked to the manager and told them how stupid it would be to send me home empty handed when they hand 30 on hand and noen on the floor...i told them if the pegs were full i could understand not bringing out anymore...but when you have none on the floor and 30 in back and to refuse to sell me any that would just be dumb...the manager saw my point and gave me a case.

 

 

How did you know that?

 

If they tell you what they have on hand they should get there lazy asses back there to ghet you the item

 

Why was this guy selling you a case?

 

This goes back to what I said I wouldn't have given the case to anybody

 

OPlus if I did especially at my store I would of been written up

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Well I don't know about the defacing but when somebody says come back tommorrow it could be your being blown off or it actuslly could be there out and the next truck might have it

I recall that both Walmart and Target had the defacing policy about 10 years ago, but it lasted for a short period of time--maybe only a year or two.

 

 

Yep definatly before my time at Target

 

Sometimes the packaging leaves the factory already all beat to sh!t.

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even though it shows 30 onhand and none on the floor?

 

when public enemy started to sho i went to a target in my area and they had 30 on hand none on the floor and where goign to send me home empty handed till i talked to the manager and told them how stupid it would be to send me home empty handed when they hand 30 on hand and noen on the floor...i told them if the pegs were full i could understand not bringing out anymore...but when you have none on the floor and 30 in back and to refuse to sell me any that would just be dumb...the manager saw my point and gave me a case.

 

 

How did you know that?

 

If they tell you what they have on hand they should get there lazy asses back there to ghet you the item

 

Why was this guy selling you a case?

 

This goes back to what I said I wouldn't have given the case to anybody

 

OPlus if I did especially at my store I would of been written up

 

know what?

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see targets policy always baffled me...cuz they dotn want collectors taking everythign and not leaving anythign for regular buyers like adults buying for their kids. but their policy is well we cant pull any out from the back...you have to come back in the morning if you want to find them....doesnt that polic kinda play in vor to collectors that go in the mornign and buy them all? average parent would be at work in the mornign and couldnt be there when store opens....policy always seemed ass backwards to me.

Yea, and for a while Target had a policy of deliberately defacing the cards of certain kinds of toys, essentially ruining their "value" for collectors that chose to keep items MOC. IIRC, the manufacturers of these toys caught wind of thins and asked for the policy to stop because it was essentially vandalizing their products , and hurting the image of their goods in the public eye. It did not affect collectors who open their stuff, but MOC collectors complained bitterly, and retailers like Target react (or over-react) to complaints that seem to come in numbers. Money talks, and they see ANY potential loss as a bad thing.

 

Here is a bizarre, but true story, kind of related to the defacing cards thing. I was at a Walmart once, miles out of town while coming back from a vacation. This was around the time of the assortment of Star Wars figures that had the Tessek, or Squidhead in it. I was looking for that particular figure, and they had one.

 

There was another guy there, in the aisle where they had the figures, just browsing I assumed. I'm not the tallest guy in the world, and this guy looked like he was about six feet tall, maybe a little taller, had a scowl on his face and real thick glasses and, I don't kn ow any other way to say it, kind of like a big angry nerd. It's funny because people make fun of that stereotypical nerdy image but this guy looked like somebody you might not want to mess with. He was also looking at the Star Wars figures, so I tried to politely make small talk since we were both doing the same thing and said something like, "They sure have been making some great sculpts for the new figures lately, haven't they? The new Squidhead looks great" or something like that. I tried to glance in his general direction while looking through the figures. Well, his reply was just a kind of mumbled "Yeah" and he never looked directly at me. But he did do something else. He made a kind of angry face at me, took hold of the Squidhead figure on the hanger peg and bent the corner of the backer card where the collection number was located at and then walked off! He bent the card enough so that it tore through the cardboard.

 

I went ahead and bought the figure, since I was going to open it and throw the packaging away eventually anyway. But I've always wondered what that was all about. I was a frustrated and bewildered collector that day.

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He made a kind of angry face at me, took hold of the Squidhead figure on the hanger peg and bent the corner of the backer card where the collection number was located at and then walked off! He bent the card enough so that it tore through the cardboard.

 

Yea, I believe it. There's a whole sub-set range of dysfunctional psychologies with collectors; from swappers, to hoarders to defacers.

The defacing thing is as if someone is buying just a few figures for themselves, perhaps one or two to re-sell at some point, thinking they are an "investment". When they encounter more of the says toys that they have and think are valuable, OR they encounter another collector, they see that as a threat--so they bend the card in (what they think is) a "sly, subtle way" to deny the other party the same value.

Its like a dog marking its territory.

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I heard from a fellow collector once about a toys'r us employee who bent the cards of action figures when he was unloading the cases just to spite collectors. I usually don't mind since I'm a loose collector but I can see how this would frustrate a moc collector.

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even though it shows 30 onhand and none on the floor?

 

when public enemy started to sho i went to a target in my area and they had 30 on hand none on the floor and where goign to send me home empty handed till i talked to the manager and told them how stupid it would be to send me home empty handed when they hand 30 on hand and noen on the floor...i told them if the pegs were full i could understand not bringing out anymore...but when you have none on the floor and 30 in back and to refuse to sell me any that would just be dumb...the manager saw my point and gave me a case.

 

 

How did you know that?

 

If they tell you what they have on hand they should get there lazy asses back there to ghet you the item

 

Why was this guy selling you a case?

 

This goes back to what I said I wouldn't have given the case to anybody

 

OPlus if I did especially at my store I would of been written up

 

know what?

 

That they had 30 on hand

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Well I don't know about the defacing but when somebody says come back tommorrow it could be your being blown off or it actuslly could be there out and the next truck might have it

I recall that both Walmart and Target had the defacing policy about 10 years ago, but it lasted for a short period of time--maybe only a year or two.

 

 

Yep definatly before my time at Target

 

Sometimes the packaging leaves the factory already all beat to sh!t.

 

 

Yep I have seen that too

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even though it shows 30 onhand and none on the floor?

 

when public enemy started to sho i went to a target in my area and they had 30 on hand none on the floor and where goign to send me home empty handed till i talked to the manager and told them how stupid it would be to send me home empty handed when they hand 30 on hand and noen on the floor...i told them if the pegs were full i could understand not bringing out anymore...but when you have none on the floor and 30 in back and to refuse to sell me any that would just be dumb...the manager saw my point and gave me a case.

 

 

How did you know that?

 

If they tell you what they have on hand they should get there lazy asses back there to ghet you the item

 

Why was this guy selling you a case?

 

This goes back to what I said I wouldn't have given the case to anybody

 

OPlus if I did especially at my store I would of been written up

 

know what?

 

That they had 30 on hand

 

 

because they told me and if you have a dpci you can check other stores and they can tell you how many they have....you work at target you should know this.

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I heard from a fellow collector once about a toys'r us employee who bent the cards of action figures when he was unloading the cases just to spite collectors. I usually don't mind since I'm a loose collector but I can see how this would frustrate a moc collector.

 

As someone only interested in the contents of the package, I endorse this. ;)

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At one point in time I worked for Toys R Us. It was back in the early days of Spawn and they had the Bedrock figure ( Which I still have MOC ) and they also released the Malebolgia (sp?) .

 

Customers would regularly fight over Hot Wheels.

 

At a nearby KayBee toys there was a fist fight between 2 Hot Wheels collectors. The whole thing started to get very very old.

 

Every so often I would take a Malebolgia figure and place it on the highest possible shelf to see what lengths a collector would go to in order to reach that figure.

 

Every time they would get that damn figure. They were quite resourceful. Hockey sticks , baseball bats, climbing shelves ... very resourceful.

 

Of course I didn't understand the obsession then . Now, I totally get it. I would climb the damn shelf to get to a Robotman fig.

 

The other thing to watch out for is the hiding techniques of some collectors.

 

There is a guy locally that will hide figures in the store so that he can go back and purchase them later or so that they stockers will think they are out of stock. He lifts up the bottom shelf and hides the figs underneath. After a while I caught on and started to lift various shelves. Man, I was able to find so many good figures that way. Variants of all different types were under there waiting for him to get his next paycheck.

 

Evidently he was not the only one participating in this practice. There were several stores in the area where figs were hiding underneath the very bottom shelves. Of course if they mopped the floors that night, the card got ruined.

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glad to know I am not the only frustrated collector out there.have you ever checked the upper bins at toyrus? I used to find all kinds of the hard to find figures stuffed up behind the bin doors in various areas. I was told by one employee that was where other employees put their stuff until they clocked out.

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glad to know I am not the only frustrated collector out there.have you ever checked the upper bins at toyrus? I used to find all kinds of the hard to find figures stuffed up behind the bin doors in various areas. I was told by one employee that was where other employees put their stuff until they clocked out.

 

I have checked them from time to time but when I do I have this feeling they will come around the corner as i'm looking and have a hissy fit

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I remember going to the TRU Times Square store back during the Marvel Legends Sentinel wave. In the middle of the day employees would put the variant/shortpacked figures on the shelves. I asked them about this and they said they vary when they put out the harder to find figures to give everyone a fairer chance at getting them.

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I remember going to the TRU Times Square store back during the Marvel Legends Sentinel wave. In the middle of the day employees would put the variant/shortpacked figures on the shelves. I asked them about this and they said they vary when they put out the harder to find figures to give everyone a fairer chance at getting them.

 

I remember seeing a variant Iceman (with headgear) lifting one of those TRU overhead shelf bins. :) i think this is a common practice for collectors. trying to hide their find that way they can buy it when they get a chance. One time I saw 3 Hotwheels Treasure hunts hiding in one of those WWE Wrestling Ring boxes. grabbed them and used it as a trade bait to those Hotwheels collectors.

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Why?

 

I answered this before. To improve the availability of the product.

 

 

And why only for toys?

 

 

Toys are the problem here and we're talking specifically DCUC Wave 10. If scalpers suddenly targeted barbecues and underwear, then Walmart might want to consider limiting the number of those items an individual customer could buy as well. Right now though, let's focus on the item that is actually in short supply and being greedily consumed by an unregulated public. If Walmart were selling a limited edition exclusive collectors lawn chair, they might want to extend the policy to that too.

 

 

Or would such a policy be in place for all products? And if it WERE in place for all products, would THAT be fair?

 

 

No. Again just the toys in question. It's fair because the shortage and availability issue only involves these specific toys.

 

 

See, once you employ a policy of limits, either narrow-range or blanket, then it DOES become complicated.

How do you impose this so its fair?

 

Easily unless you really want to overthink it ...or you're really just out to blow holes in the idea just because you don't like it.

 

 

If Walmart imposes the policy, but Target or K-mart does not--what are their respective customers going to think?

What is the incentive for a shopper to patronize a store that imposes limits on what they can buy?

 

 

Walmart's reputation for actually having the desired products in stock would be greatly improved as opposed to now where everyone looks at Walmart as that place that barely carries any DCUC at all. As I've said all along though, I have no illusions that Walmart would ever consider this. They're more interested in the immediate return of the fast sale.

 

 

If the limit is , say, two toys per household per purchase, what about those families with more than two children, say they have 4 kids--who wish to purchase a toy for each child? The policy would have to be simply and all-encompassing. You'd be denying such a family a purchase, and thus declining their patronage. Yea, stores LOVE doing that.....and customers........well... :rolleyes:

 

 

The limit doesn't necessarily have to be one. It can be two to a buyer. In the unlikely event that a mother is going to want to buy THREE Power Girls for her three sons, she can buy TWO Power Girls and a Forager or the cashier can use their discretion and let Mom buy all three PG's. No big deal. It's VERY doubtful that parents are going to be buying multiples of ENTIRE waves which is what scalpers do and where the problem is. See? This is where you're just TRYING to shoot this down.

 

 

And do you target JUST action figures, or does the policy affect others toys, like Hot Wheels, Barbie or Lego? Is that fair?

 

 

Didn't you ask this already? Yes! Just the action figures! In fact, JUST WAVE 10! Wave 10 is where the problem is! If scalpers suddenly decide to corner the market on Play-Doh and Uno cards, then we'll extend the policy to those items too.

 

 

 

Do you classify those kinds of toys as "collectibles"?? Hey, for a while there, BABY SOOTHERS were a "trendy item" and thus considered collectible. How can a retailer track what the trends are, and who is going to be responsible for that and for covering the costs involved?

 

 

You can classify them as whatever you want. Who cares? Pogs, Pokemon, and little stuffed animals were all hot at one time or another. If Walmart were interested in this policy, they can figure out who will monitor these trends and so forth. I'm not going to micromanage their organization. It's hardly a reason to reject this idea.

 

 

And if the limit is for one person......what is to keep your so-called "problem buyers" from using teams of people--friends, family, even hired people to buy up stock for their own purposes?? How does the retailer distinguish these people?

"Toy scalpers" are, under the law, considered to be the same as any other customer, with the same rights to purchase. Do you think for a minute that a savvy scalper would stand by while a retailer imposes limits on purchases and NOT challenge it??

 

 

Yeah. Scalpers could try this but all of a sudden their hoarding becomes a little bit more difficult. It's certainly improves the odds if only a little over the lawlessness we have now where one guy can walk in and buy every case.

 

 

You are also assuming the goods are being bought up by scalpers, what if some of the items are being bought up by an army builder? Is this kind of policy fair to someone who chooses that kind of hobby to pursue?

 

 

 

Again, the limit could be TWO figures to a customer. If you want to army build more than that, you might just be out of luck. The army builder might just be a casualty of the scalper. You see, trying to be "fair" doesn't mean satisfying EVERYBODY! Some people are always going to be put out. Better though to be able to FIND the figures you want to army build!

 

[

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Let's snip most of this for brevity-

 

Again, the limit could be TWO figures to a customer. If you want to army build more than that, you might just be out of luck. The army builder might just be a casualty of the scalper. You see, trying to be "fair" doesn't mean satisfying EVERYBODY! Some people are always going to be put out. Better though to be able to FIND the figures you want to army build!

 

 

 

You didn't answer the most important question: If you place limits on how many figures can be bought, that aforementioned two or so per person, how do you expect to buy a complete wave at one store?

 

You will not be able to, so your own suggestion defeats the objective you were trying to achieve. You'll have to travel to different stores to get a complete set, or go back to the same store on successive days and run the risk of the "other collectors" buying up the figures you seek. You are back to the same dilemma: you will not be able to find what you want, and you'll have to go from store to store to try and find the same stuff that everyone else is looking for.

 

But I guess that is fair right?

 

I mean, which it is?? You claim that the stuff is in "short supply and consumed by a greedy unregulated public" ( of which you'll have to count yourself. What is a "regulated" public, by the way?), and yet you want to impose a policy limiting purchases which will EXACERBATE the greed of said unregulated public, because they'll only be able to buy two of each.

 

Think about it, you'll have customers going to the store management, to the regional head offices ( or corporate headquarters even), complaining that a select type of product is being sold in a restrictive manner, thus declining the patronage of willing customers with money in hand. Retailers HATE complaints, and moreso, they hate the same complaints from a group of dedicated customers. If those customers threaten to take their patronage to a retailer without such a policy, do you think the store is going to blithely let them go? Of course, not, they are going to reconsider a policy of restriction and open the purchases to customers that want to buy without limits. Retailers want to MAKE sales, not lose them.

 

The casual consumer doesn't care about these toys, you do.

They'll see the restriction and they will make it clear that they are not interested in buying the stuff--because they cannot buy more than two. The retailers will see that the main group they wanted to target is not interested in the product, and THEY WILL ORDER LESS OF IT, NOT MORE. Since you being a dedicated consumer, they figure you'll line up for it no matter what they get in, so they don't have to worry about a small amount of stock selling through.

With a limit policy in place, there is NO reason or incentive to order more.

They've just restricted purchases, meaning any given customer now has LESS access to the goods, so why order over current amounts? The idea was to make what they currently have available to more people, they WILL wait to see if more people actually come along and buy the stuff. If it sells through in the same amount of time.......or less.....why order more, because the sell-through patterns have not changed....they'll remain stagnant, or worse--the stock will remain on the pegs longer. That's a kiss of death to a product a store wants to sell-out of as soon as they can--and right now, for the amount most stores stock without your purchase limits they do sell-out of most of the stock. Why should a retailer upset that, just so its "fair" to you?

Your "solution" will not solve anything--and if anything...........it will make it HARDER for you to collect what you want.

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You didn't answer the most important question: If you place limits on how many figures can be bought, that aforementioned two or so per person, how do you expect to buy a complete wave at one store?

 

 

You don't limit it to ONE DCUC figure. You limit it to ONE Power Girl, ONE Forager, etc.

 

 

Think about it, you'll have customers going to the store management, to the regional head offices ( or corporate headquarters even), complaining that a select type of product is being sold in a restrictive manner, thus declining the patronage of willing customers with money in hand. Retailers HATE complaints, and moreso, they hate the same complaints from a group of dedicated customers. If those customers threaten to take their patronage to a retailer without such a policy, do you think the store is going to blithely let them go? Of course, not, they are going to reconsider a policy of restriction and open the purchases to customers that want to buy without limits. Retailers want to MAKE sales, not lose them.

 

 

Do you really see this happening? This is just too ridiculous to respond to. Next, you'll ask what we're supposed to do if Martians invade and demand to buy more than one Man-Bat!

 

Let's snip most of this for brevity-

 

Again, the limit could be TWO figures to a customer. If you want to army build more than that, you might just be out of luck. The army builder might just be a casualty of the scalper. You see, trying to be "fair" doesn't mean satisfying EVERYBODY! Some people are always going to be put out. Better though to be able to FIND the figures you want to army build!

 

 

 

The casual consumer doesn't care about these toys, you do.

They'll see the restriction and they will make it clear that they are not interested in buying the stuff--because they cannot buy more than two.

 

Are you sure the casual consumer will react this way? If they're a casual consumer, what do they want with more than one Joker?

 

 

The retailers will see that the main group they wanted to target is not interested in the product, and THEY WILL ORDER LESS OF IT, NOT MORE. Since you being a dedicated consumer, they figure you'll line up for it no matter what they get in, so they don't have to worry about a small amount of stock selling through.

With a limit policy in place, there is NO reason or incentive to order more.

 

 

 

Your limiting the sale of a POPULAR, much-demanded product. Instead of having ONE guy buy the TEN Power Girl's you've ordered, you'll have TEN customers buying those same Power Girls. You're still moving the same number of product. You're just taking a little longer to do it because you're not unloading your whole stock to that one guy. The trade-off, however, is that you'll have ten happy customers who feel better about your store because they were able to find the product there.

 

There is precedent for this. I remember back in '92 or 93, whenever DC did that Death of Superman story, many comic shops imposed limits on the number of copies a customer could buy of the Death issue. No one complained. All issues were still sold. No one cried that it was "unfair." The stores placed the limit ONLY on Superman #75. They didn't have to impose the same restriction on issues of Richie Rich, or Dungeons & Dragons dice, or Punisher T-shirts. Some stores limited the number an individual could purchase to FIVE copies. Thus, mothers could buy enough copies for all of their kids. I guess that Mom with the SIX kids was out of luck. There were no problems and as a result more people were able to get copies of this issue. It's too bad Walmart is unwilling to employ a similar tactic.

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You don't limit it to ONE DCUC figure. You limit it to ONE Power Girl, ONE Forager, etc.

 

Oh, so now you want the stores to not only implement limits, you want them to have separate bar codes for each figure as well?? Why don't you ask Mattel why they don't implement that kind of thing in the next Q&A--and see what the answer is.

 

 

ARROW, on 05 November 2009 - 09:25 PM, said:

Think about it, you'll have customers going to the store management, to the regional head offices ( or corporate headquarters even), complaining that a select type of product is being sold in a restrictive manner, thus declining the patronage of willing customers with money in hand. Retailers HATE complaints, and moreso, they hate the same complaints from a group of dedicated customers. If those customers threaten to take their patronage to a retailer without such a policy, do you think the store is going to blithely let them go? Of course, not, they are going to reconsider a policy of restriction and open the purchases to customers that want to buy without limits. Retailers want to MAKE sales, not lose them.

 

 

Do you really see this happening? This is just too ridiculous to respond to. Next, you'll ask what we're supposed to do if Martians invade and demand to buy more than one Man-Bat!

 

 

If there's scalpers ready and willing to bribe stock-people at stores to set aside goods for them, and people lining up at the crack of dawn to get into the stores first--what do you think those people will do when they are told there are limits to how much and what they can buy? I mean, c'mon.......you think you are a smart guy and have this all figured out.......what will these folks do? Will they take it laying down?

 

Do you actually think they'll cooperate because its a new rule to be fair to everyone?

 

If you think that, let's talk real estate--I have some deals on water crossings in New York City.

 

BTW, you wanna see this in effect? Gather ten people, and have them all complain about a product........pick anything you like. Be vocal, raise a stink. Make your complaint real good, make it make sense in some way, and threaten to boycott the store as a group, and that you`ll tell your friends to do likewise.

Know what will happen? The store will probably pull that product. See, they figure that for every one voice of dissent they hear from, there's 10 more out there that also dissent, that they will not hear from. 10, quickly becomes 100, then 1000, then 10,000....or so they fear. They simply do not want to lose sales to their competition.

That's customer clout, and all its takes is an organized complaint.

 

You take 10 scalpers...........even if they are unorganized as a group, and they all make the same complaint about limits to their purchasing and the store will reconsider the limitation policy. They do not want to risk losing that patronage. And the scalpers WILL fight to keep what they see as "their" access to stock, and thus their income streams, alive.

 

 

Are you sure the casual consumer will react this way? If they're a casual consumer, what do they want with more than one Joker?

 

Hey, casual consumers react in all kinds of crazy ways. Retailers have long been wary of accessory sets for toys, for example --do you know why?

Because casual consumers figure that if you have to buy an accessory set to complete a figure or other toy, its not a good value. That's why you don't see accessory sets any more. Its why vehicle sets without a figure sell less than figures with, and its why figure lines where you have to buy ALL of the stuff ( to build a BAF)in a wave sell worse with casual consumers because they feel forced to buy everything. The Star Trek toy line was a good example of this--look at how poorly it sold.

Do you know how retailers know this? Customers tell them.

As inane as that sounds, its the truth.

 

 

There is precedent for this. I remember back in '92 or 93, whenever DC did that Death of Superman story, many comic shops imposed limits on the number of copies a customer could buy of the Death issue. No one complained. All issues were still sold. No one cried that it was "unfair." The stores placed the limit ONLY on Superman #75. They didn't have to impose the same restriction on issues of Richie Rich, or Dungeons & Dragons dice, or Punisher T-shirts. Some stores limited the number an individual could purchase to FIVE copies. Thus, mothers could buy enough copies for all of their kids. I guess that Mom with the SIX kids was out of luck. There were no problems and as a result more people were able to get copies of this issue. It's too bad Walmart is unwilling to employ a similar tactic.

 

Oh, horse #$##. Stores reordered that thing several times over--there were about 4 or 5 print runs of that book. I know of a dozen stores that had dozens (read as many as a hundred copies) of that title for years after the fact. They could not give them away. People who never bought comics before, bought it because they were told it was "valuable"--a load of hype that soon betrayed the lie about speculator comics. The stores LOST money on that title because they were left with loads of stock they couldn't do anything with.

 

DCUC isn't facing that kind of blitz of interest. DCUC is NOT popular--what a joke! It fills maybe two pegs wide on a aisle. It might get in 3-4 cases. Star Wars is popular--its takes up about a 1/4 AISLE--its get's a PALLET load of stock in at a time. Just because you are interested in a toy-line does not make it popular.

 

But you know what?

 

Don't believe a blessed word I've written here.

If you feel so passionately about this, put your money where your mouth is.

Go to your retailer, and ask to speak to the manager--tell them about your idea. Tell them what you have said here, and specifically what products you want to have limits placed upon, and why.

 

And then see what they say.

 

If they do not laugh you out of their office, and they do establish such a policy......see how long it lasts before the rescind it because it simply does not work.

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