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Why does a line like DCUC do well?


degra

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One last point that has effected things and hurt the collector market, is the shrinking environment in which we find this stuff sells in. Back in the late 90's and early 00's when I think the action figure collector market was really starting to boom, a big reason for that was that action figures were being sold in places like music stores and movie stores, more mainstream type places other than the toy asile of a retail store. Unfortunetly what happend was this new invention called digital downloads came along and put most of these types of stores out of business. So the retail market for this type of product shrank considerably. Besides just having less shelf space, alot of people don't like to collect action figures because of the stigma that they are just for kids. Someone was probably far more willing to walk in with their friends or girlfriend to a music store and maybe pick up a figure than to walk into a TRU or the toy dept of a Wal-Mart and buy action figures for themselves. We have more options to buy stuff online now which has helped, but Online usually means more expensive and also you don't get to see the quality of your figure till after you paid for it. Online you can't find the figure with the best paint job ect ect.

 

IMO even comic book stores days are limited because like with music and movies I see comics eventually moving mainly to digital downloads. You already see comic publishers moving in that direction and when that happens and people can just download their new issues I think you will see most comic shops go under.

 

Very true. When we had the huge 3 story Virgin Records store here in Vancouver (it's been HMV for almost 4 years now) they carried lots of Action Figures and often had a large display near the front entrance. I doubt they were a big seller but their presence reminded casual collectors that new stuff was available. Now there is nothing.

 

I would love to see the production numbers for DCUC. I guarantee it is miles below any other large mass retail toyline. That includes all the 2008 Hasbro Marvel Legends offerings.

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Wave one sat around because batman was the only good one out of the bunch. But with the other waves there has been more exciting heroes and villians to collect. Not saying any of your points are wrong jay just makeing a small statement. wave 1 IMO was just crap the only one from that wave i have is batman but i have every single one from the other waves. Because they got alot better with choice.

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Right now would you say DCUC and MOTUC are the two most successful toy lines out now?

 

Hardly. Look at how much shelf space is dedicated to DCUC at your local toy store...then look at how much space is dedicated to Star Wars figures, or less collector-oriented things like Ben 10. Even within the DC umbrella, the kid-oriented lines like Dark Knight last year and now Batman: Brave & Bold have more aisle space dedicated to it, even supporting vehicles and the like. DCUC, on the other hand, aren't even sold at my Wal-Mart.

 

And MOTUC...there are 12 figures a year(plus an SDCC exclusive, I guess), and it's not even carried by brick and mortar retailers. So I don't think Star Trek fans should really be envious of MOTU fans.

 

DCUC is probably my favorite line on the market right now...but it's certainly not the biggest.

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Right now would you say DCUC and MOTUC are the two most successful toy lines out now?

 

Hardly. Look at how much shelf space is dedicated to DCUC at your local toy store...then look at how much space is dedicated to Star Wars figures, or less collector-oriented things like Ben 10. Even within the DC umbrella, the kid-oriented lines like Dark Knight last year and now Batman: Brave & Bold have more aisle space dedicated to it, even supporting vehicles and the like. DCUC, on the other hand, aren't even sold at my Wal-Mart.

 

And MOTUC...there are 12 figures a year(plus an SDCC exclusive, I guess), and it's not even carried by brick and mortar retailers. So I don't think Star Trek fans should really be envious of MOTU fans.

 

DCUC is probably my favorite line on the market right now...but it's certainly not the biggest.

 

 

Right on! As far as lines go, you got the cars (Hot Wheels/Matchbox), Barbie, Lego, Star Wars, Wrestling, and Power Rangers. Then stuff like Ben 10, Bakugan, Yu Gi Oh, Transformers, etc. Then bottom-feeders like us - the DC, Marvel, G I Joe collectors. We are SO not among the big schills for these companies!

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I dunno'...

 

Supply and demand, maybe?

 

@hmmm@

 

Wow! You sure know how to make fast friends around here!

 

And obviously, you're something of an economic genious, to boot!

 

Do enlighten us, gentle sir!

 

It's basic economics. You don't have to be a genius to understand it, but I accept your compliment

 

Not in the mood to explain it. Maybe you can ask our President, he's a REAL economic genius...(sarcasm intended).

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I dunno'...

 

Supply and demand, maybe?

 

@hmmm@

 

Wow! You sure know how to make fast friends around here!

 

And obviously, you're something of an economic genious, to boot!

 

Do enlighten us, gentle sir!

 

It's basic economics. You don't have to be a genius to understand it, but I accept your compliment

 

Not in the mood to explain it. Maybe you can ask our President, he's a REAL economic genius...(sarcasm intended).

LOL, that made my day.

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