Posted 23 February 2009 - 09:45 AM
People need to remember the circumstances surrounding this line.
According to Mattel, their budget for this line was/is very limited. I think in some ways they were fortunate to get a green light from the higher-ups at all, and I would guess the Horsemen's passion and involvement had a lot to do with it happening. These aren't getting produced in the same numbers as DCUC or other figures that go to retail, so it's more expensive in that regard (more figs you produce, cheaper it is). They've repeatedly pointed out the budgetary limits on the line from the beginning.
With all that in mind, they had no idea how popular the line would be. To come out of the gate and produce thousands upon thousands of figures just in case it turned out to be really popular would have been reckless. It's a better strategy and more sensible to make only the number you need to sell to be profitable and achieve that than to make too many and be stuck (which would essentially amount to wasted money on a line with which you have limited funds to begin with).
Fact is, the line is much more popular than anyone anticipated, and that's a good thing. It's only natural it would attract re-sellers/scalpers like any other line (DCUC, G.I. Joe, Transformers, etc.).
But the difference with MOTUC is you know exactly when and where you can find them, as opposed to something like DCUC that's a crapshoot at your local Target or Toys R Us store. And speaking of that, figures last less time at retail than three days, so one could make the argument MattyCollector is better in that regard, too, even at only four days for Stratos. And if you want to point out you can order DCUC online from CornerstoreComics, then you shouldn't have a problem ordering from MattyCollector, which has great shipping prices if you order more than one figure.