Mattel Q&A Round 4
Posted 01 October 2007 - 09:26 PM
Mattel: While many adult collectors enjoy our DC toy line, they are also toy lines aimed at kids. It was felt by the powers that be that Lobo was just too violent of a character to offer for toy stores. Although Lobo was relatively tame on the JLU animated series and Superman the Animated series, his comic books are a bit too violent for children - hence why doing a toy based on this character is off limits. When kids buy a toy they often look for the comics as well, and his comics are not kid friendly!
Nice to see TNI press Mattel on this issue. Unfortunately, Mattel's stance still hasn't changed, and they're still wrong.
Another problem with Mattel's logic is their reliance on the "Lobo comics" as a problem. Now, I'm no expert in the area, as I only collect graphic novels these days, but I did find a link that says the last comic Lobo was in was published in 2004. Considering this, I'm not sure how Mattel's argument is even relevant, because no kid is going to be picking up a "violent," "non-kid friendly" comic when they aren't even being made by DC right now.
The "powers that be" really need to take a look at this again, because there is obvious fan outcry for a Lobo figure to be made in the new DC Universe line.
Posted 01 October 2007 - 11:04 PM
There's a Lobo/Batman mini going on right now. And Lobo was in 52 alot. And he's been showing up in Supergirl and Teen Titans lately. We're still getting plenty of Lobo.
Also, kids read comics?
Posted 02 October 2007 - 02:01 AM
Posted 02 October 2007 - 02:59 AM
This is such a copout, lame excuse by the powers that be at DC/Mattel.
How about making him an exclusive figure that you have to buy online? Don't see too many little kids being able to do that?
Any other suggestions?
PS DCDirect made him a few yrs back & just recently re-released him again with a new head sculpt last yr I believe.
The "he's too violent" excuse doesn't apply to them?
Posted 02 October 2007 - 08:30 AM
Then they bought the DC 52 and found out Lobo.
It still does not shed them away from Lobo's violence.
If they really wanted to find him they can. The Powers to be needed to be told: "You're Fired!"
Posted 02 October 2007 - 10:47 PM
It's so hard to say what characters are violent and what's not. Comic book characters are too flexible to be determined as violent or not. Look at the TMNT, their original comic was really violent and bloody. And yet, they got a lighten up animated series and even have lighter mood comics like TMNT Adventures.
If Lobo appeared in JL I dont see why he's still too violent to be made...
Posted 06 October 2007 - 08:15 PM
Posted 06 October 2007 - 09:13 PM