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Michael_Pruitt

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  1. Does anyone know what the actually job roles are for the lines Neitlich was the Marketing Manager? Neitlich (and I'm not calling him Scott because I don't know him personally) gets blamed for a lot that the Product Manager is typically accountable for at most large corporations (for example the Quality Control issues). Distribution would normally be Product Managers/Sales. It seems like the issues that he would be legitimately judged on are how effective the social marketing was in terms of driving sales, whether the marketing adequately reached potential buyers, brand perception, etc. I found some similar (though not the same) job description here https://www.linkedin...2/view/11547759 and here https://www.linkedin...2/view/18106193 and neither lead me to believe that Mattel's Marketing Managers direct the product team. Rather it looks like they are responsible for developing marketing strategies and directing product feedback back to the product team. The jobd for the director states Mattel is a matrix organization which means that people have specifically defined roles and reporting chains so someone in Marketing can't order someone in the product team to do something. They have to convince the Product Manager who would then make the decision. Again, the flavor of each title varies from place to place but the essential frameworks at large companies tend to be the same. I'm a Product Manager at a large company and Marketing does collect feedback and give it to us. But ultimately things like QC and product offering are my call.
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